Understanding the consumers' personal characteristics as the starting point for targeted marketing

URN:NBN:SI:doc-1KD9EOVI2020Vukasovič, Tinadocuments/doc/1/URN_NBN_SI_doc-1KD9EOVI_001.pdfdocuments/doc/1/URN_NBN_SI_doc-1KD9EOVI_001.txt115articlestr. 29-411854-423153647619URN:NBN:SI:doc-1KD9EOVIengFakulteta za managementUniversity of Primorska PressManagementBY-SAconsumerCroatiaHrvaškalifestylemarket segmentationmarketing communicationmarketing strategymarketinško komuniciranjemediamedijipotrošnikisegmentiranje trgastrategija marketingavaluesvrednoteživljenjski stilUnderstanding the consumers' personal characteristics as the starting point for targeted marketing