681 KB0 KB199820242020Oblak, LeonŠivic, Matjažštevilka:1letnik:69str. 85-99ISSN:0024-1067COBISSID_HOST:20481027URN:URN:NBN:SI:doc-1BS6ZTTAenZveza društev inženirjev in tehnikov gozdarstva in lesarstva SlovenijeLes (Ljubljana)dining tablejedilna mizalesna industrijametoda razvoja funkcij kakovostiproduct developmentquality function deployment methodrazvoj izdelkawood industryProduct development in the wood industry with quality function deployment method| Razvoj izdelka v lesni industriji z metodo razvoja funkcij kakovosti|The future of the Slovenian wood industry lies in flexible production, which is able to quickly develop and produce high-quality and competitive products. We used the quality function deployment method to develop a new product. The research was completed by building a house of quality matrix. This was carried out by determining the technical requirements of the product that optimally fit the target group of costumers, while taking into account the technological capabilities and economic requirements of the company. The survey showed that customers want to be able to make choices, so they can achieve maximum satisfaction in adapting the product to their needs and desires. This is especially important because certain features of the product have a greater impact on their purchase decisions. In the case of dining tables, these are primarily the size, material and surface treatment. The marketing strategy for new product should also work to highlight some strengths of the product which are not noticeable to costumers at first glancePrihodnost slovenske lesne industrije leži v fleksibilnih proizvodnjah, ki bodo sposobne hitro razviti in proizvesti visokokvalitetne in cenovno konkurenčne izdelke. Pri razvoju novega izdelka smo uporabili metodo razvoja funkcij kakovosti. Raziskavo smo končali z izgradnjo prvega nivoja hiše kakovosti, to je z določitvijo tehničnih zahtev izdelka, ki optimalno ustrezajo ciljni skupini kupcev, hkrati pa upoštevajo tehnološke zmožnosti in ekonomske zahteve podjetja. Raziskava je pokazala, da kupci želijo izbirati, saj s tem dosežejo maksimalno zadovoljstvo pri prilagajanju njihovim potrebam in željam, hkrati pa dobijo občutek pomembnosti, saj ne izbirajo samo izdelka, ampak tudi vplivajo na določene lastnosti svojega izbora. Pri jedilni mizi, ki je bila predmet naše raziskave, je to predvsem možnost izbiranja velikosti, materiala in površinske obdelave. Nov izdelek se mora kasneje pravilno tržiti, saj je potrebno na nekatere prednostne lastnosti, ki jih ima, kupca posebej opozoriti, ker na prvi pogled niso opazneTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZveza lesarjev Slovenije