2991 KB0 KB0 KB2022Arslanagić-Kalajdžić, MajaČater, BarbaraGidaković, PetarVida, IrenaŽabkar, VesnaVI, 191, 90 str., 30 cmCOBISSID:129495043PID:https://repozitorij.uni-lj.si/IzpisGradiva.php?id=145407URN:URN:NBN:SI:doc-XLTGE076enP. Gidakovićvisokošolska delaBlagovne znamkebrandsbusiness communicationbusiness efficiencycrisesDisertacijekrizemanagementMarketingposlovna uspešnostPoslovno komuniciranjeproblem solvingreševanje problemovstrategijastrategytrženjeMarketing assets' development and their management during a brand crisis| doctoral dissertation|TEXTvisokošolska delatheses and dissertationsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Ekonomska fakulteta