URN:NBN:SI:DOC-XLTGE0762022Gidaković, Petardocuments/doc/X/URN_NBN_SI_doc-XLTGE076_001.pdfdocuments/doc/X/URN_NBN_SI_doc-XLTGE076_001.txthttps://repozitorij.uni-lj.si/IzpisGradiva.php?id=145407doktorska delaVI, 191, 90 str., 30 cm129495043https://repozitorij.uni-lj.si/IzpisGradiva.php?id=145407URN:NBN:SI:doc-XLTGE076engP. Gidakovićvisokošolska delaInCBlagovne znamkebrandsbusiness communicationbusiness efficiencycrisesDisertacijekrizemanagementMarketingposlovna uspešnostPoslovno komuniciranjeproblem solvingreševanje problemovstrategijastrategytrženjedoctoral dissertationMarketing assets' development and their management during a brand crisis