The effectiveness of AI-powered sentiment analysis in corporate communication in improving stakeholder engagement

URN:NBN:SI:DOC-XHLPWD6F2025Gabelaia, IosebSmaidziunaite, Migledocuments/doc/X/URN_NBN_SI_doc-XHLPWD6F_001.pdfdocuments/doc/X/URN_NBN_SI_doc-XHLPWD6F_001.txt114articlestr. 237–24810.53615/2232-5697.14.237-2482232-5697270076419URN:NBN:SI:doc-XHLPWD6FengMednarodna fakulteta za družbene in poslovne študijeInternational journal of management, knowledge and learningBY-SAizobraževanjekomunikologijamanagementposlovna komunikacijaumetna inteligencavisoko šolstvoznanjeThe effectiveness of AI-powered sentiment analysis in corporate communication in improving stakeholder engagement