Assessing the role of perceived value on purchase intention on livestream platforms

URN:NBN:SI:DOC-X8QYNEQ92022Tran, Anh-Minhdocuments/doc/X/URN_NBN_SI_doc-X8QYNEQ9_001.pdfdocuments/doc/X/URN_NBN_SI_doc-X8QYNEQ9_001.txt132articleStr. 83-961337233951855-931XURN:NBN:SI:doc-X8QYNEQ9engGEA CollegeAdvances in business related scientific research journalInCentertainmentinteractivitylivestreamperceived valuepurchase intentionAssessing the role of perceived value on purchase intention on livestream platforms