{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-VZIC3UJI/944c6c54-f4be-4ca1-88e9-f2f5c2829710/HTML","dcterms:extent":"47 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-VZIC3UJI/99c95e4b-05e3-4129-bb8a-9d9328c48d81/PDF","dcterms:extent":"577 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-VZIC3UJI/b0e9263d-c8a5-4590-8f8a-b14df6e5f9ca/TEXT","dcterms:extent":"43 KB"}],"edm:TimeSpan":{"@rdf:about":"1999-2025","edm:begin":{"@xml:lang":"en","#text":"1999"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-VZIC3UJI","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-6QOUKQ9A"},{"@xml:lang":"sl","#text":"Strojniški vestnik"}],"dcterms:issued":"2011","dc:creator":["Duhovnik, Jože","Fain, Nuša","Kline, Miro"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:57"},{"@xml:lang":"sl","#text":"številka:7/8"},{"@xml:lang":"sl","#text":"str. 599-609"}],"dc:identifier":["ISSN:0039-2480","COBISSID:11953691","URN:URN:NBN:SI:doc-VZIC3UJI"],"dc:language":"en","dc:publisher":[{"@xml:lang":"sl","#text":"Association of Mechanical Engineers and Technicians of Slovenia et al."},{"@xml:lang":"sl","#text":"Zveza strojnih inženirjev in tehnikov Slovenije et al."}],"dc:subject":[{"@xml:lang":"en","#text":"integration"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"en","#text":"NPD"},{"@xml:lang":"sl","#text":"proces osvajanja izdelka"},{"@xml:lang":"en","#text":"R  and  D"},{"@xml:lang":"sl","#text":"razvoj"},{"@xml:lang":"sl","#text":"teoretični okviri integracije"},{"@xml:lang":"en","#text":"theoretical framework"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1999-2025"},"dc:title":{"@xml:lang":"sl","#text":"Integrating R&D and marketing in new product development|"},"dc:description":[{"@xml:lang":"sl","#text":"R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework"},{"@xml:lang":"sl","#text":"Eden ključnih dejavnikov uspešnosti razvoja novih izdelkov je raven integracije marketinga in razvoja v procesu osvajanja novih izdelkov. Številne študije so se s to problematiko ukvarjale podrobneje (Griffin in Hauser 1996; Gupta in Willemon 1991; Lu in Chang 2002; Song in Thieme 2006; Garnett et al. 2006) in skušale identificirati različne integracijske mehanizme in merila določanja stopnje integracije med različnimi funkcijami v podjetju. Vendar pa je bila večina znotraj funkcijskih integracijskih mehanizmov obravnavana neodvisno od meril integracijskih vrzeli med posameznimi funkcijami, hkrati pa se nobena od študij ni podrobneje ukvarjala z različnimi pristopi k integraciji marketinga in razvoja v odnosu do kulturnih razlik med vzhodom in zahodom. Gupta et al. (1986) so predstavili teoretični model integracije marketinga in razvoja, ki temelji na vplivu strategije, zunanjega okolja ter individualnih in organizacijskih dejavnikov na sam proces integracije. Njihov model je največkrat citiran in analiziran model na tem področju, vendar pa ne obstaja metodološki pristop, ki bi model testiral celovito in upoštevaje vse dejavnike, relevantne za učinkovito integracijo"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-VZIC3UJI","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-VZIC3UJI"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-VZIC3UJI/99c95e4b-05e3-4129-bb8a-9d9328c48d81/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za strojništvo"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-VZIC3UJI/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-VZIC3UJI"}}}}