{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-SBX2XPJI/1903c1bb-1d2d-4b1c-b41a-483760be30ac/PDF","dcterms:extent":"303 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-SBX2XPJI/ea6fabb9-37ac-463a-922f-e35f66e6f1a0/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2004-2025","edm:begin":{"@xml:lang":"en","#text":"2004"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-SBX2XPJI","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-SCXG6C82"},{"@xml:lang":"sl","#text":"ELOPE (Ljubljana)"}],"dcterms:issued":"2018","dc:creator":"Lazović, Vesna","dc:format":[{"@xml:lang":"sl","#text":"letnik:15"},{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"str. 25-44"}],"dc:identifier":["ISSN:1581-8918","COBISSID:68659298","URN:URN:NBN:SI:doc-SBX2XPJI"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Znanstvena založba Filozofske fakultete Univerze v Ljubljani"},"dc:subject":[{"@xml:lang":"sl","#text":"angleščina"},{"@xml:lang":"sl","#text":"bančni oglasi"},{"@xml:lang":"sl","#text":"besedne igre"},{"@xml:lang":"sl","#text":"srbščina"},{"@xml:lang":"sl","#text":"teorija relevantnosti"}],"dcterms:temporal":{"@rdf:resource":"2004-2025"},"dc:title":{"@xml:lang":"sl","#text":"How to p(l)ay with words?| Kako se igrati/plačati z besedami?| raba besednih iger v spletnih bančnih oglasih v angleščini in srbščini v luči teorije relevantnosti| the use of puns in online bank advertisements in English and Serbian in light of relevance theory|"},"dc:description":[{"@xml:lang":"sl","#text":"Based on a corpus comprising online advertisements of banks operating in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson's relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning"},{"@xml:lang":"sl","#text":"Na podlagi analize korpusa spletnih bančnih oglasov v Britaniji in Srbiji v članku obravnavamo najpogostejše načine tvorjenja besednih iger ter njihovo klasifikacijo glede na zgradbo. vlogo besednih iger v oglaševanju razložimo z vidika teorije relevantnosti (Sperber in Wilson 1995) ter behaviorističnega modela AIDA. v članku tudi poskušamo ugotoviti, ali so v britanskih in srbskih bančnih ponudbah izkoriščeni formalni in semantični vidiki leksikalnih enot, kakor tudi obstoj jezikovnih in kulturnih značilnosti tvorjenja besednih iger"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-SBX2XPJI","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-SBX2XPJI"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-SBX2XPJI/1903c1bb-1d2d-4b1c-b41a-483760be30ac/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta, Znanstvena založba"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-SBX2XPJI/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-SBX2XPJI"}}}}