512 KB66 KB196520252011Svetličič, Marjanštevilka:3letnik:48str. 604-627, 812-813ISSN:0040-3598COBISSID:30487133URN:URN:NBN:SI:doc-RLTJALUIslFakulteta za sociologijo, politične vede in novinarstvo v LjubljaniTeorija in praksaDiplomacijaDiplomacyglobalne spremembegospodarska diplomacijaInternational businessMednarodno poslovanjepristojnostiDiplomacija in mednarodno poslovanje v 21. stoletju| komplementarnost ali nadomestnost|The objective of the article is to see whether there are similarities (convergences) between economic diplomacy (ED) and international business (IB) due to the tectonic changes in the world and changing international business interactions. On the basis of an evaluation of the changing international environment, the evolution of IB and economic diplomacy we establish that there are more convergences than differences between ED and IB, and that there is more complementarity than substitution. In spite of the blurring differences between the two complementary spheres, the needed priorities and competencies have a different weight in each case. The role of ED of shifting economic centres to Asia is substantially increasing and so are the soft competencies needed to master the cross-cultural differences. Hence, economic diplomats must become more managerial and IB managers more diplomatic in order to cope with the unpredictability and increasing risks in the world and IB. A different array of necessary competencies must also become important when selecting economic diplomatsCilj članka je ugotoviti podobnosti in razlike med ekonomsko diplomacijo (ED) in mednarodnim poslovanjem (MP) glede na tektonske spremembe v svetu in spremembe v MP. Na osnovi sprememb v mednarodnem okolju, ED in MP ugotavljamo, da obstaja več podobnosti kot razlik ter da med ED in MP prihaja do konvergence. Več je torej komplementarnosti kot nadomestnosti. Čeprav se razlike med obema komplementarnima sferama vse bolj presegajo, pa imajo cilji in potrebne kompetence pri opravljanju obeh nalog različno težo. Na splošno pomen ED v pogojih premeščanja centrov ekonomske moči v Azijo raste, prav tako pa tudi pomen obvladovanja medkulturnih razlik. Ekonomski diplomati morajo zato postati bolj poslovni in mednarodni poslovneži bolj diplomatski, če se hočejo uspešno spopadati z naraščajočo spremenljivostjo in nepredvidljivostjo. Drugačen nabor potrebnih kompetenc mora postati tudi sestavni del kadrovanja za EDTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede