486 KB40 KB199420242003Picard, Robert G.letnik:10številka:3str. 29-44ISSN:1318-3222COBISSID:22400605URN:URN:NBN:SI:doc-QFN661HEenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)efficiencykvalitetamanagementmass mediamnožični medijiposlovna uspešnostradiotelevisiontelevizijaučinkovitostvodenjeAssessment of public service broadcasting| economic and managerial performance criteria|This article discusses the rationale and purposes of the expanding assessment of public service broadcasting from the perspectives of performance evaluationin public administration and media management. The author argues that increased assessment of public broadcasters is part of a movement toward better oversight of a range of public social services that is designed to improve service effectiveness. The article explores economic and managerial approaches to assessment that are increasingly augmenting traditional content and audience assessment practices in public broadcasting. It introduces and illustrates a variety of types of economic and managerial measures that provide insight into the operations and effectiveness of public service broadcasters and explores what they reveal to assessors and managers and the implications of those measuresČlanek obravnava temelje in namene obsežnejšega ocenjevanja javne RTV z vidikavrednotenja kakvosti delovanja v okviru javne uprave in medijskega menedžmenta. Avtor dokazuje da je okrepljeno ocenjevanje javne RTV del širših prizadevanj za boljši nadzor nad vrsto javnih storitev, ki naj bi pripevala k izboljšanju učinkovitosti storitev. Članek obravnava ekonomske in menedžerske pristope k ocenjevanju kakovosti, ki predstavljajo nadgradnjo tradicionalnega ocenjevanja vsebine in občinstev v javnih RTV. Predstavlja vrsto ekonomskih in menedžerskih meril, ki omogočajo boljši vpogled v delovanje in učinkovitost javne RTV, njihove značilnosti in poslediceTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM