The importance of digital marketing in the sale and promotion of tourist accommodation

URN:NBN:SI:DOC-Q7DY254D2024Očko, KlemenVukasovič, Tinadocuments/doc/Q/URN_NBN_SI_doc-Q7DY254D_001.pdfdocuments/doc/Q/URN_NBN_SI_doc-Q7DY254D_001.txtarticlestr. 1-12vol. 1310.53615/2232-5697.13.1-122089651232232-5697URN:NBN:SI:doc-Q7DY254DengMednarodna fakulteta za družbene in poslovne študijeInternational journal of management, knowledge and learningBY-SAdigital marketingdigitalni marketingprodajapromocijapromotionsaletourismturizemThe importance of digital marketing in the sale and promotion of tourist accommodation