{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OMQIMW8Y/0b39c48f-87a1-46e1-9538-4be273c62f81/PDF","dcterms:extent":"887 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OMQIMW8Y/74f322cf-1bb4-4d06-a84a-20c2f5487668/TEXT","dcterms:extent":"190 KB"}],"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-OMQIMW8Y","dcterms:issued":"2020","dc:creator":"Kolbl, Živa","dc:format":{"@xml:lang":"sl","#text":"1 spletni vir (1 datoteka PDF (96 str.))"},"dc:identifier":["COBISSID:18471427","ISBN:978-961-240-358-4","URN:URN:NBN:SI:doc-OMQIMW8Y"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"School of Economics and Business"},"dc:source":{"@xml:lang":"sl","#text":"knjige"},"dc:subject":[{"@xml:lang":"sl","#text":"Blagovne znamke"},{"@xml:lang":"sl","#text":"Marketing"},{"@xml:lang":"sl","#text":"Raziskovanje"},{"@xml:lang":"sl","#text":"Socialna psihologija"},{"@xml:lang":"sl","#text":"Trg"}],"dc:title":{"@xml:lang":"sl","#text":"Brand stereotypes| application and transfer| bridging social psychology and marketing research|"},"dc:description":{"@xml:lang":"sl","#text":"The world around us provides several stimuli that are constantly targeting us and compete for our attention. Information overload is leading to widespread confusion and a lack of clarity while prioritising tasks, worse information recall, greater stress, and dysfunctional behaviour (as cited in De Houwer, 2003, Eppler & Mengis, 2004; Hu & Krishen, 2019; Lurie, 2004). People frequently rely on stereotypes because they need to simplify the world they encounter since their human cognitive capability is limited (Augoustinos & Walker, 1998). Namely, individuals must rely on various mechanisms to more easily make sense of the surrounding environment. In this manner, stereotypes may be seen as 'energy-saving devices' helping persons simplify the information-processing and response-generation as they engage with stimuli (Macrae, Milne, & Bodenhausen, 1994). They are defined as an %oversimplified and generalized set of beliefs about the characteristics of a social group% (Macrae, Bodenhausen, & Milne, 1995, p. 13) and originate in social psychology. In fact, stereotypes are a type of schema, a %cognitive structure that contains units of information and the links among these units% (Fiske & Dyer, 1985, p. 839). Stereotypes may thus be seen as an %inevitable consequence of the psychological and cognitive need to categorize and simplify a complex social world% (Augoustinos & Walker, 1998, p. 629)"},"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"knjige"},{"@xml:lang":"en","#text":"books"},{"@rdf:resource":"http://www.wikidata.org/entity/Q571"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-OMQIMW8Y","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-OMQIMW8Y"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OMQIMW8Y/0b39c48f-87a1-46e1-9538-4be273c62f81/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:dataProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-OMQIMW8Y/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-OMQIMW8Y"}}}}