887 KB190 KB2020Kolbl, Živa1 spletni vir (1 datoteka PDF (96 str.))COBISSID:18471427ISBN:978-961-240-358-4URN:URN:NBN:SI:doc-OMQIMW8YenSchool of Economics and BusinessknjigeBlagovne znamkeMarketingRaziskovanjeSocialna psihologijaTrgBrand stereotypes| application and transfer| bridging social psychology and marketing research|The world around us provides several stimuli that are constantly targeting us and compete for our attention. Information overload is leading to widespread confusion and a lack of clarity while prioritising tasks, worse information recall, greater stress, and dysfunctional behaviour (as cited in De Houwer, 2003, Eppler & Mengis, 2004; Hu & Krishen, 2019; Lurie, 2004). People frequently rely on stereotypes because they need to simplify the world they encounter since their human cognitive capability is limited (Augoustinos & Walker, 1998). Namely, individuals must rely on various mechanisms to more easily make sense of the surrounding environment. In this manner, stereotypes may be seen as 'energy-saving devices' helping persons simplify the information-processing and response-generation as they engage with stimuli (Macrae, Milne, & Bodenhausen, 1994). They are defined as an %oversimplified and generalized set of beliefs about the characteristics of a social group% (Macrae, Bodenhausen, & Milne, 1995, p. 13) and originate in social psychology. In fact, stereotypes are a type of schema, a %cognitive structure that contains units of information and the links among these units% (Fiske & Dyer, 1985, p. 839). Stereotypes may thus be seen as an %inevitable consequence of the psychological and cognitive need to categorize and simplify a complex social world% (Augoustinos & Walker, 1998, p. 629)TEXTknjigebooksSlovenian National E-content AggregatorNational and University Library of Slovenia