{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OJNWI0MJ/2223f927-99ec-4bda-82f7-28df0bc4b8ea/PDF","dcterms:extent":"339 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OJNWI0MJ/4859993c-790c-4f6b-91fc-44e0e55713c3/TEXT","dcterms:extent":"39 KB"}],"edm:TimeSpan":{"@rdf:about":"1955-2025","edm:begin":{"@xml:lang":"en","#text":"1955"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-OJNWI0MJ","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-2SDQL3ET"},{"@xml:lang":"sl","#text":"Jezik in slovstvo"}],"dcterms:issued":"2013","dc:creator":"Polajnar, Janja","dc:format":[{"@xml:lang":"sl","#text":"številka:3"},{"@xml:lang":"sl","#text":"letnik:58"},{"@xml:lang":"sl","#text":"str. 3-19, 99"}],"dc:identifier":["ISSN:0021-6933","COBISSID:53423970","URN:URN:NBN:SI:doc-OJNWI0MJ"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Slavistično društvo Slovenije"},"dc:subject":[{"@xml:lang":"sl","#text":"citati"},{"@xml:lang":"sl","#text":"frazeologija"},{"@xml:lang":"sl","#text":"frazeološki modeli"},{"@xml:lang":"sl","#text":"izcitatni frazemi"},{"@xml:lang":"sl","#text":"oglasi"},{"@xml:lang":"sl","#text":"oglasni slogani"},{"@xml:lang":"en","#text":"phraseology"},{"@xml:lang":"en","#text":"Slovene"},{"@xml:lang":"sl","#text":"slovenščina"},{"@rdf:resource":"http://www.wikidata.org/entity/Q9063"}],"dcterms:temporal":{"@rdf:resource":"1955-2025"},"dc:title":{"@xml:lang":"sl","#text":"Neprodani in trdni. Ja, seveda, potem pa svizec ---| osamosvajanje oglasnih sloganov v slovenskem jeziku|"},"dc:description":[{"@xml:lang":"sl","#text":"The article presents advertising slogans in Slovenian that are becoming independent or lexicalized, i.e., they are used in new, mostly non-advertising contexts. On the basis of a comparison of research found in Slovenian and German literature on advertising quotes and quotation idioms, a model for describing the gradual lexicalization of advertising slogans has been developed (ad hoc slogan permanent slogan quotation idiom). Selected examples in Slovenian illustrate the use of independent and dependent slogans promoting Slovenian and foreign trademarks, including their various forms,variants and modifications. There is also a brief treatment of phraseological slogan models"},{"@xml:lang":"sl","#text":"V prispevku so predstavljeni tisti oglasni slogani v slovenskem jeziku, ki se osamosvajajo, tj. so rabljeni v novih, predvsem neoglaševalskih sobesedilih. Ob primerjavi raziskav v domači in nemški literaturi s področja citatov in izcitatnih frazemov je izdelan model za opisovanje postopnega osamosvajanja oglasnih sloganov (priložnostni citat stalni citat izcitatni frazem). Na izbranih zgledih je v slovenščini ponazorjena raba tako prostih kot sovisnih sloganov domačih in tujih blagovnih znamk ter njihovih različnih izrazov, variant in modifikacij. Na kratko so obravnavani tudi frazeološki modeli iz sloganov"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-OJNWI0MJ","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-OJNWI0MJ"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-OJNWI0MJ/2223f927-99ec-4bda-82f7-28df0bc4b8ea/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Slavistično društvo Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-OJNWI0MJ/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-OJNWI0MJ"}}}}