773 KB0 KB197620252025Habinc, Matejaštevilka:1letnik:65str. 5-14ISSN:0351-2908COBISSID_HOST:248752387URN:URN:NBN:SI:doc-NAX3EQC2slGlasnik Slovenskega etnološkega društvaburnoutcultural anthropologydelavnostdelodiligenceethnologyetnologijafolklorefolkloristikahistorical novelsizgorelostkulturna antropologijapregovoripridnostproverbsriddlesSloveniaSlovenijaugankeworkPridnost v novi preobleki?| izgorelost in (navidezno) odnaučenje pridnosti|The article analyzes the meaning of the adjective priden (diligent) as it appears in collections of Slovenian proverbs and riddles, and in contemporary media discourse where it is often problematized and perceived as one of the reasons for burnout. In line with the neoliberal values of self-responsibility and self-help, the author perceives a substantial contemporary transformation of the meaning of the adjective – into pridnost as self-care. However, as it is primarily socially and economically beneficial in today’s world, such meaning of pridnost is only a variant of its basic contentAvtorica v članku analizira pomen pridevnika priden, kot mu lahko sledimo v zbirkah slovenskih pregovorov in ugank ter v sodobnih medijskih objavah, ki pridnost kot »nacionalno normalnost« pogosto problematizirajo tudi kot enega od razlogov za izgorelost. Skladno z neoliberalnimi vrednotami samoodgovornosti in samopomoči avtorica zaznava vsebinsko preoblikovanje pomena pridevnika – v pridnost kot skrb zase. A ker je ta v sodobnosti predvsem družbeno in ekonomsko koristna, gre le za različico osnovnega pomena pridnostiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaSlovensko etnološko društvo