URN:NBN:SI:DOC-MRM23T7L2026Čater, BarbaraGrabner, Peterdocuments/doc/M/URN_NBN_SI_doc-MRM23T7L_001.pdfdocuments/doc/M/URN_NBN_SI_doc-MRM23T7L_001.txt28articleiss. 3, article 2str. 192-20410.15458/2335-4216.13752335-4216289744899URN:NBN:SI:doc-MRM23T7LengEkonomska fakultetaEconomic and business reviewBY-NC-NDintercompany marketingmarketingmedorganizacijsko trženjepodjetjetechnologytehnologijatrženjeBeyond adoptionhow technology–organization–environment factors shape the use of social media technologies and performance in B2B companies