156 KB24 KB2004Molnár, EszterTarnavölgyi, Gáborštevilka:1str. 113-120ISSN:1581-9175COBISSID:1616008ISSN:1854-4800URN:URN:NBN:SI:doc-KF6ZLVSYenBiotehniška fakultetaActa agriculturae slovenica. SuplementdodatkiMadžarskapotrošnikiprehranavarnost živilživilaAttitudes toward food additives in Hungarian consumers - preliminary results| Odnos madžarskih potrošnikov do dodatkov v hrani - predhodni rezultati|Consumer attitudes towards food additives were examined in a questionnaire survey. In our research it definitely shows up that consumers consider the use of food additives as rather dangerous. The main reason for this meaning is the unacquaintance: about half of the respondents could not even define either food additives or E-numbers. Consumers were also asked whether they were aware of the additive content of certain foods. Most people showed greater awareness on this issue than we expected, although we discovered some incredibly erroneous views, too. The consumers had various opinions of the technological necessity of additives, but most people think that some of these compounds are needlessly added to foods. The role of food additives in the decision process of the consumers is diverse: although most consumers do not care about this issue, many of them prefer products containing less additives among foods of same quality and price, and there are some who are willing to pay more for them. Vast majority of the interviewed people would support the introduction of an "additive-free food" markS pomočjo ankete smo proučevali odnos potrošnikov do dodatkov v hrani. V raziskavi se je pokazalo, da so po mnenju potrošnikov dodatki v hrani precej nevarni. Glavni razlog za to je neznaje: polovica anketirancev ni zmogla opredeliti dodatkov v hrani ali E številk. Potrošnike smo tudi vprašali, če se zavedajo dodatkov v hrani. Večina ljudi je pokazala večjo stopnjo zavedanja, kot smo pričakovali, čeprav smo odkrili nekaj neverjetnih napačnih pogledov. Potrošniki imajo različno mneje o tehnološki potrebnosti dodatkov, čeprav večina ljudi misli, da so nekateri dodatki po nepotrebnem dodani hrani. Vloga dodatkov pri odločitvi za nek proizvod je različna; čeprav je večini potrošnikov vseeno glede tega, pa nekateri rajši izbereje proizvode z enako kakovostjo in ceno z manj dodatki, oziroma so nekateri celo pripravljeni plačati več za tovrstne proizvode. Velika večina vprašanih potrošnikov bi podprla vpeljavo nove blagovne znamke "brez dodatkov"TEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Biotehniška fakulteta