URN:NBN:SI:DOC-KF5YS5HT2025Kowalczewska, K.Pajak, G.Patalas-Maliszewska, J.documents/doc/K/URN_NBN_SI_doc-KF5YS5HT_001.pdfdocuments/doc/K/URN_NBN_SI_doc-KF5YS5HT_001.txt204articlestr. 18-2810.14743/apem2025.1.5241854-6250264993795URN:NBN:SI:doc-KF5YS5HTengFakulteta za strojništvo, Inštitut za proizvodno strojništvoAdvances in production engineering and managementBYautomotive industryavtomobilska industrijaconsumer participationIndustrija 4.0Industry 4.0/5.0 technologiesIndustry 5.0mass customisation strategymedium sized manufacturing enterprisesprilagodljiva proizvodnjaproduction flexibilityproizvodna strategijasmall sized manufacturing enterprisesstrategija prilagajanja strankamMass customization in practicestrategic implementation and insights from Polish small and medium sized enterprises