Artificial intelligence (AI) and public relations: boon or curse?

URN:NBN:SI:DOC-JY4MSGYU2025documents/doc/J/URN_NBN_SI_doc-JY4MSGYU_001.pdfdocuments/doc/J/URN_NBN_SI_doc-JY4MSGYU_001.txt1 spletni vir (1 datoteka PDF (271 str.))259607299978-961-295-139-9URN:NBN:SI:doc-JY4MSGYUengFaculty of Social SciencesknjigeInCelektronske knjigeMednarodna posvetovanjaOdnosi z javnostmiUmetna inteligencazbornikiArtificial intelligence (AI) and public relations: boon or curse?proceedings of the 32nd International Public Relations Research Symposium BledComBledCom 202532nd International Public Relations Research Symposium, June 27 - June 28, 2025