Improvement of the direct-marketing business process by using data mining

URN:NBN:SI:DOC-JPUGLIPW2013Rupnik, Rokdocuments/doc/J/URN_NBN_SI_doc-JPUGLIPW_001.pdfdocuments/doc/J/URN_NBN_SI_doc-JPUGLIPW_001.txt380articlestr. 123-1270013-585210294356URN:NBN:SI:doc-JPUGLIPWengElektrotehniška zveza SlovenijeElektrotehniški vestnikInCbusiness processesdatadata miningdirect marketingdirektni marketingmethodologymetodologijaodkrivanje zakonitosti v podatkihpodatkipodatkovno rudarjenjeposlovni procesiImprovement of the direct-marketing business process by using data mining