AI-based content analysis in marketing: methods, processes, and evidence from an empirical study

URN:NBN:SI:DOC-HUN4FL6A2026Seitz, JürgenZerres, Christopherdocuments/doc/H/URN_NBN_SI_doc-HUN4FL6A_001.pdfdocuments/doc/H/URN_NBN_SI_doc-HUN4FL6A_001.txt112 str.18article10.32015/JIBM.2026.18.1.11855-6175283762179URN:NBN:SI:doc-HUN4FL6AengDoba EpisMednarodno inovativno poslovanjeBY-NCAI-based content analysisanaliza besedilanaliza slikanaliza videaanaliza vsebin na osnovi umetne inteligenceimage analysismultimodal analysismultimodalna analizatext analysisvideo analysisAI-based content analysis in marketing: methods, processes, and evidence from an empirical studyAnaliza vsebin, ki temeljijo na umetni inteligenci v marketingu: metode, procesi in dokazi iz empirične študije