URN:NBN:SI:DOC-GW1EPW462013Kasesnik, KarinKline, Mirodocuments/doc/G/URN_NBN_SI_doc-GW1EPW46_001.pdfdocuments/doc/G/URN_NBN_SI_doc-GW1EPW46_001.txt1322articlestr. 59-691408-16523120869URN:NBN:SI:doc-GW1EPW46engMarketing magazinAkademija MMInCadvertisingmarketingoglaševanjetrženjezdravila brez receptaPersuasiveness of written OTC medicines leaflets appeals