103 KB2155 KB454 KB2021Bašić-Hrvatin, SandraBogdanović, MilicaHodžić, SanelaJovović, JelenaLondo, IldaMehmeti, JetonNikodinoska, VesnaPetković, BrankicaPetković, BrankicaSokol, AnidaValić Nedeljković, Dubravka1 spletni vir (1 datoteka PDF (210 str.))COBISSID:68652035ISBN:978-961-6455-95-4URN:URN:NBN:SI:doc-G2BO6JZZenPeace InstituteSEENPMknjigeMedia trust in the Western Balkans| Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, Serbia| together apart|The study at first addresses the complexity of media trust analysis, referring particularly to propaganda media systems and how they have evolved. One of the key characteristics of the propaganda media system's modus operandi is the constant production of distrust in the media as well as in the institutions of the rule of law. // The results of the opinion poll carried out in six countries of the Western Balkans indicate strong polarization of the public concerning the information sources they use and trust. This means that citizens' preferences are hardly a corrective mechanism against hate and propaganda narratives in the region. The half-trust in the media among the citizens of the region (with around half in Bosnia and Herzegovina, Serbia and North Macedonia, or more than half in Kosovo, Montenegro and Albania of citizens who trust news and information sources) is justified in the circumstances where financial and political interference, as well as lack of media resources, mar the trustworthiness and quality of media reporting. However, the opinion poll results also show that citizens' preferences and trust are steered by a variety of factors, including the existing political and ethnic affiliations of citizens, used by the ruling class as a currency of power. Rational judgement about the quality and trustworthiness of information seems to be falling behindTEXTknjigebooksSlovenian National E-content AggregatorNational and University Library of Slovenia