163 KB2224 KB27 KB2025Cheng, YangHung-Baesecke, FloraLjepava, NikolinaSelaković, MarkoStavreva, SvetlanaTkalac Verčič, AnaVerčič, Dejan1 spletni vir (1 datoteka PDF (21 str.))COBISSID:221630723ISBN:978-961-295-107-8URN:URN:NBN:SI:doc-DZGEHGBNenFaculty of Social SciencesThe International Public Relations Associationknjigeelektronske knjigeEtični vidikOdnosi z javnostmismernicestandardiUmetna inteligencaUporabaEthical standards and guidelines for the use of artificial intelligence in public relations|This Gold Paper provides a snapshot of the situation in 2024 and outlines a roadmap for proactive and responsible behavior in professional public relations and strategic communicationTEXTknjigebooksSlovenian National E-content AggregatorNational and University Library of Slovenia