{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-CBXDM4H7/310e0822-8a13-4e6e-a387-4edf6122e404/HTML","dcterms:extent":"62 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-CBXDM4H7/2ad6d9b4-a8c1-445a-9054-c4b42fe93298/PDF","dcterms:extent":"2109 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-CBXDM4H7/3a4be7d7-b963-4d40-ad1d-0c942e06d482/TEXT","dcterms:extent":"59 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-CBXDM4H7","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"1999","dc:creator":"Jančič, Zlatko","dc:format":[{"@xml:lang":"sl","#text":"letnik:36"},{"@xml:lang":"sl","#text":"številka:6"},{"@xml:lang":"sl","#text":"str. 957-975"}],"dc:identifier":["ISSN:0040-3598","COBISSID:10459878","URN:URN:NBN:SI:doc-CBXDM4H7"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani"},"dc:subject":[{"@xml:lang":"en","#text":"advertising"},{"@xml:lang":"sl","#text":"ekonomska propaganda"},{"@xml:lang":"sl","#text":"kodeksi"},{"@xml:lang":"sl","#text":"oglaševanje"},{"@xml:lang":"sl","#text":"poklicna etika"},{"@xml:lang":"sl","#text":"poslovna etika"},{"@xml:lang":"sl","#text":"trženje"},{"@xml:lang":"sl","#text":"zakonodaja"},{"@rdf:resource":"http://www.wikidata.org/entity/Q873451"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Etično oglaševanje in samoregulativa|"},"dc:description":[{"@xml:lang":"sl","#text":"Advertising industry faces severe social criticism by continous counter argumentation and, most importantly, with a profound system of self-regulation. Mechanisms of self-regulation base themselves on the acceptance of rigorous codes of advertising practice. In partnership with the state regulatory bodies, advertising, industry voluntarily sanctions individual advertisers that breach the fundamental ethical norms. In spite of the well established system of advertising regulation the ethically questionable advertisements still emerge. Unethical communication behaviour isalmost always an outcome of particular advertiser's unethical orientation, therefore the best way to avoid it, besides its regulation, is in the management paradigm change. Contemporary rise of an enlightened enterpreneurship is a good sign in this direction. Advertising is facing a newchallenge - to become a virtuous communication not out of the necessity of its legitimisation, but out of the necessity for immanent ethics in all exchange processes in the society"},{"@xml:lang":"sl","#text":"Povzetek. Oglaševalska stroka se proti številnim kritikam na njen račun bori ne le z argumentacijo legitimnosti svojega početja, pač pa zlasti z izdelanim sistemom samoregulative oglaševanja. Sistem, ki temelji na sprejetju rigoroznih kodeksov oglaševanja, je v partnerskem razmerju z zakonodajo in služi sankcioniranju posamičnih oglaševalcev, ki v gonji po profitu prekršijo temeljne moralne norme. Kljub dejstvu, da je oglaševanje ena najbolj reguliranih oblik komuniciranja, se v medijski prostor še vedno prikradejo posamezna etično sporna sporočila. Ker je neetičnost uporabe komunikacijskih sredstev skoraj vedno posledica neetičnosti njihovega uporabnika ali naročnika, je dokončno rešitev problema moč iskati tudi v spremembi paradigme menedžmenta. Sodobni trendi, ki opisujejo prehod k razsvetljenemu podjetništvu, najavljajo tovrstne spremembe in oglaševanju tako postavljajo nov izziv - da postane etična komunikacija ne le zaradi nuje lastne legitimizacije, ampak iz nuje po samoumevni etičnosti procesov menjave v družbi"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-CBXDM4H7","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-CBXDM4H7"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-CBXDM4H7/2ad6d9b4-a8c1-445a-9054-c4b42fe93298/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:dataProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-CBXDM4H7/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-CBXDM4H7"}}}}