{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-94YRFOH4/4e7e9235-9f6b-4d09-aac0-e3a3c44a2fc7/PDF","dcterms:extent":"398 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:DOC-94YRFOH4/a3dd1cb1-bbaa-4644-98c8-5707cbc2ba10/TEXT","dcterms:extent":"80 KB"}],"edm:TimeSpan":{"@rdf:about":"2004-2025","edm:begin":{"@xml:lang":"en","#text":"2004"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:DOC-94YRFOH4","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-SCXG6C82"},{"@xml:lang":"sl","#text":"ELOPE (Ljubljana)"}],"dcterms:issued":"2016","dc:creator":"Križan, Agata","dc:format":[{"@xml:lang":"sl","#text":"letnik:no. 2"},{"@xml:lang":"sl","#text":"str. 199-220"},{"@xml:lang":"sl","#text":"številka:vol. 13"}],"dc:identifier":["ISSN:1581-8918","COBISSID_HOST:63017570","URN:URN:NBN:SI:doc-94YRFOH4"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Znanstvena založba Filozofske fakultete Univerze v Ljubljani"},"dc:subject":[{"@xml:lang":"sl","#text":"dvojno kodiranje odnosov"},{"@xml:lang":"sl","#text":"medosebni pomen"},{"@xml:lang":"sl","#text":"presoja"},{"@xml:lang":"sl","#text":"reklamni oglasi"},{"@xml:lang":"sl","#text":"sposobnost"},{"@xml:lang":"sl","#text":"ustreznost moralnim načelom"},{"@xml:lang":"sl","#text":"vrednotenje"}],"dcterms:temporal":{"@rdf:resource":"2004-2025"},"dc:title":{"@xml:lang":"sl","#text":"The language of appraisal in British advertisements| the construal of attitudinal judgement|"},"dc:description":[{"@xml:lang":"sl","#text":"The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour. The article focuses on the judgement categories of capability and propriety, as the research described concludes that they are the most frequently occurring of the judgement categories. Some typical instances encoding capability and propriety are discussed in terms of explicit and implicit manifestation. The article demonstrates that capability and propriety often participate in attitudinal double-coding due to the brevity of advertising texts and the creativity of advertising language. Capability and propriety are strongly socially motivated: they impose values upon the potential consumer, and hence upon society, and through them create social roles for the participants in the advertising interaction"},{"@xml:lang":"sl","#text":"Članek obravnava pojavnost odnosa presoja ljudi in njihovih dejanj in pogostnost njene rabe v besedilih britanskih reklamnih oglasov. Presoja ljudi in njihovih dejanj, kot ena izmed glavnih kategorij odnosa v diskurzno-semantičnem modelu vrednotenja (Martin in White 2005), se nanaša na vrednotenje človekovega karakterja in obnašanja. Članek se osredotoča na kategoriji odnosa sposobnost in splošna ustreznost moralnim načelom, saj je analiza pokazala, da se ti dve kategoriji pojavljata najbolj pogosto. Obravnavani so nekateri tipični primeri, ki izražajo sposobnost in splošno ustreznost moralnim načelom eksplicitno in implicitno. Članek prikaže, da sposobnost in splošna ustreznost moralnim načelom pogosto sodelujeta v dvojnem kodiranju odnosov zaradi kratke dolžine reklamnih besedil in kreativnega reklamnega jezika. Sposobnost in splošna ustreznost moralnim načelom sta močno družbeno motivirana, t.j. vsiljujeta vrednote potencialnemu potrošniku, in s tem družbi, ter ustvarjata družbene vloge za sodelujoče v oglaševalski interakciji"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:DOC-94YRFOH4","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:DOC-94YRFOH4"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:DOC-94YRFOH4/4e7e9235-9f6b-4d09-aac0-e3a3c44a2fc7/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta, Znanstvena založba"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:DOC-94YRFOH4/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:DOC-94YRFOH4"}}}}