URN:NBN:SI:DOC-86GJ18WB2015Khalid, MisbahRahman, Saleem Urdocuments/doc/8/URN_NBN_SI_doc-86GJ18WB_001.pdfdocuments/doc/8/URN_NBN_SI_doc-86GJ18WB_001.txt26articlestr. 145-1601855-931X513645442URN:NBN:SI:doc-86GJ18WBengGEA CollegeAdvances in business related scientific research journalBYconsumer behaviorcounterfeit productsemotionsPakistanperceived riskpurchase intentionword of mouthimplications for local and international original brandsWord of mouth, perceived risk and emotions, explaining consumers' counterfeit products purchase intention in a developing country