190 KB59 KB198420252015Tomanić Trivundža, Ilijaletnik:31številka:80str. 29-46ISSN:0352-3608COBISSID:33785949URN:URN:NBN:SI:doc-7A9TI2A0enFakulteta za družbene vedeSlovensko sociološko društvoDružboslovne razpraveCase studiesMetaforaMetaphorParadigme (Družbene vede)Pradigms (Social sciences)ProtestiProtestsŠtudije primerovAnd the word was made flesh, and dwelt among us| on zombies, political protests and the transmodality of political metaphors|Built around a case study of the zombie metaphor used to denigrate protesters during the popular political uprisings in Slovenia during the winter of 2012-2013, this article introduces the nation of a transmodal metaphor to capture the many roles and modalities which political metaphors can acquire when employed in societal power struggles. The article is based on a qualitative multimodal framing analysis of media reports on protests in six Slovenian print and online media, showing the prominent role the zombie metaphor and its many multimodal manifestations played as a framing device in mainstream media coverage of the protests and in their rejection of the protest paradigm as the prevailing made of journalistic reporting of the protestsPrispevek predstavlja vprašanje rabe političnih metafor znotraj političnih bojev, natančneje sposobnosti nekaterih metafor, da znotraj teh bojev prehajajo med različnimi modalnostmi (besedna, vizualna, fizična oziroma utelešena). Prispevek gradi na študiji primera transmodalne metafore zombijev, sprva uporabljene za kritiko protestnikov na Vseslovenskih ljudskih vstajah, ki pa so jo protestniki subverzivno apropriirali in spremenili njen prvotni pomen. Kot taka je potem odigrala eno ključnih vlog v procesu uokvirjanja novic, s tem pa pripomogla tudi k novinarski zavrnitvi poročanja o protestih znotraj ustaljenega modela protestne paradigme. Analiza uokvirjanja je narejena s kvalitativno multimodalno analizo člankov šestih slovenskih tiskanih in spletnih medijevTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaSlovensko sociološko društvo