URN:NBN:SI:DOC-18PZ6J6Q2020Jusufi, GezimPodvorica, GanimeteRrustemi, Visardocuments/doc/1/URN_NBN_SI_doc-18PZ6J6Q_001.pdfdocuments/doc/1/URN_NBN_SI_doc-18PZ6J6Q_001.txt122articlestr. 243-26010.18690/lexonomica.12.2.243-260.20201855-714745501955URN:NBN:SI:doc-18PZ6J6QengUniversity of Maribor PressLexonomicaBYcommunicationdigital marketinginternetsocial mediaWestern BalkansDigital marketing communication in developing countriesevidence from the Western Balkans