Vegans on the Net:

How to set up a blog that

teaches and inspires people

to go vegan





By Naya Aynat

1



Introduction 3 - 4

Where to start 5 - 7

Blogging as a tree 8 - 12

Social media as branches 13 - 26

Your knowledge as fruits 27 - 33

What to write about 34 - 42

Should you write in English? 43 - 46

How much time does blogging take? 47 - 50

Should you be graphic? 51 - 53

Self care as a form of activism 54 - 59

Money and activism 60 - 62

How to handle haters 63 - 65

Focus on the right thing 66 - 68

7 week challenge 69 - 82





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The ultimate measure of a man is not where he stands in

moments of comfort and convenience, but where he stands

at times of challenge and controversy. – Martin Luther King

Jr.

I am currently listening to Bach and his Ave Maria, while

trying to come up with an introduction to my second

eBook. I decided to write Vegan Online with a simple

excuse – I want you all to have an impact on animal lives

all across the world.

I remember when I first started writing a blog and sharing

tips and tricks about veganism and how awesome it was to

be compassionate; I was so excited to become a part of the

vegan community online and have friends that live in

California or in Sydney. It didn’t happen soon, but that

didn’t stop me from pursuing more from the internet and

finding out how my words affect people.

Now I have a nice social media circle and followers that

help me share my message. I am in no way an expert on

how to gain 100k Instagram followers or how to have the

best vegan blog in Europe; what I do have, is passion for

those who wish to do something good for the animals and

see blogging and social media as a nice opportunity to

connect and inspire.

This eBook will help you do just that; it will show you how

to start, where to start and how to keep it going until you

have at least 100 Twitter followers that interact with you

on a daily basis. Because let’s face it – not everyone is

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going to have a large following and will have an impact on

the masses, but each one of us can share what we know

with one person and help them transform their life into a

more compassionate one.

That’s the goal really, to help one person and then another

one and another one and so on. If I would wait until I had a

million followers all across my social media profiles, I

wouldn’t be writing this eBook, but I know how important

is to do something right now.

Not tomorrow, but right now.

For those of you who have read my first eBook Vegan

Convo, you know who I am and that I haven’t always been

the happy vegan I am today. But I went through my special

journey that made me who I am today and I am here to

share what I have learned and what I know to be true.

I have been a vegan for three years and have been writing

about veganism and animal rights for quite some time

now, so I know how to create a website that works and

how to schedule articles and promote them. And I will

teach you all those things in Vegan Online; you will know

exactly what works and what doesn’t, which topics are a

go and which ones are a no, all my knowledge will be

yours.

I hope you will enjoy the book and I wish you all the best,

Tanja

4



WHERE TO START

You must not lose faith in humanity. Humanity is an ocean;

if a few drops of the ocean are dirty, the ocean does not

become dirty. – Gandhi



The main focus of this eBook is going to be blogging and

social media; so I assume that you will start a blog first

and we will continue after that. Creating a website is going

to cost you a few Euros (I’m going to talk in Euros) and a

lot of patience and creativity.

I use WordPress, so I highly encourage you to use WP as

well, because it has tons of cool widgets and themes that

will make your blog look professional and attractive. You

know that humans are visual beings and if you admit it or

not, we all want things to look pretty and acceptable, not

only to ourselves, but to others as well.

1. First thing you will do is buy a domain and you can

do that on a website GoDaddy or any other, it’s

your choice. A domain is for ex. vegan.com or

apple.com, you know, that thing that you type in

your browser to enter a specific website. You can

buy a domain on your name or a name that will

represent your blog. If your blog will be called

Flowers and Whales, you will buy a domain that

says flowersandwhales.com or.eu or .net – your

choice. This could cost you up to 10€, but it

shouldn’t be too expensive.

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2. Next step is to find a website host that will provide

a server for your website. You can use Bluehost for

example; it’s the easiest to use and you can

connect it to WordPress with one click. You may

want to find a web host on your own and see what

packages are in your price range, so you don’t

spend too much on it.

3. Connect everything to WordPress.org, or in

Bluehost case they will do that for you with just

one click.

P.S. – I am mentioning Bluehost because Google told me

it’s the best, but I can’t guarantee that for a fact, because I

use a Slovenian host and I assume most of you are not

Slovenian, so you wouldn’t use it.

By the way, two things before we move on:

1. You can use websites like WordPress and Tumblr

for free as a blogger, but you will have to deal with

your

URL

looking

like

this

–

yourblogname.tumblr.com

instead

of

yourblogname.com and let’s face it, the second one

is way cooler and professional.

2. For information on how to create the whole

website in general, you will have to Google that on

your own. There are way too many experts that

will help you for free and this eBook is mainly

targeted at those who want to know what to do

AFTER they have done the basics. Nonetheless, as

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you can see for yourself, I still helped you with a

few tips.

Now that you have created your website and you are

looking at the WordPress dashboard, now it’s time to have

fun. Pick a theme that you like and use widgets that will

make your website attractive and nice to look at; but then

again, everyone is different, so just make sure you like it.

Your theme should be easy to navigate and have all the

necessary pages, like About + Contact + Terms &

Conditions + Privacy Policy + Disclaimer + Cookies.

Everything is pretty much optional; like I will mention

later in the book, it all depends on whether or not you will

decide to eventually turn your website into a business or

it’s just for activism purposes.

My advice is to wait until you have fully decided what you

will be writing about and you have a vision of how you

want to talk about veganism. Some may choose to write

about the vegan lifestyle, others are looking to create a

newspaper type of website with tons of new articles every

day; everyone has a different approach to vegan activism

and your blog should reflect who you are as a vegan.





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BLOGGING AS A TREE

If you want to make peace with your enemy, you have to

work with your enemy. Then he becomes your partner. –

Nelson Mandela



Imagine a big tree with hundreds of fruits on it; not a

specific tree, just a tree that grows all kind of fruit. That

tree is your blogging and until I reveal what every branch

means and what different types of fruit represent, we have

to look at the whole tree and take it in. Now look at the

branches, they represent social media and all the ways

your blog and everything that is on it reaches people that

get in touch with each branch.

Fruits are your knowledge, they grew into something that

gives value and life, like what you have experienced and

can share with others now. Every time you give value to

someone with your articles or a video, there is one fruit

less on the tree and soon it will be replaced by another

fruit that will grow as soon as you learn something new.

Do you understand the concept of a tree now?

Everything that you will create on your blog as an activist

is going to form a tree that will either nourish, not only

people but animals as well, or it will be an ugly tree with

poisoned fruits and everyone who will eat it will be sick

afterwards. That means that if you will share things that

will give life to everyone your tree will thrive and benefit

the planet and all beings on her, but if you will use it for

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bad things and to spread negativity and hatred, you will be

spreading a disease that will only harm everyone that

comes in contact with the tree.

I will talk about how to create a loving and healthy tree in

chapters What to Write About and Should You Be Graphic.

I already wrote in my first eBook, Vegan Convo, about how

to spread veganism through love and compassion, so you

must choose if you will join a compassionate vegan

movement or you will be angry and bitter. No one wants

to change when someone tells them that what they are

doing is wrong; just imagine a person calling you a

murderer and evil… would you change?

I know, you are probably saying that you would try and

look into it and then change, but in reality you wouldn’t.

It’s easy to say that if you would be someone else and a

person would show you a graphic video of an animal being

slaughtered, that you would go vegan. I doubt that, I really

do, because I know that we have all been there.

We have been showed a graphic slaughter video and we

haven’t transitioned to veganism then. We have all been

accused of being mean for whatever reason, yet 99% of us

haven’t changed, simply because we as humans don’t want

others to tell us when to change. It’s in our nature to want

to rebel against anyone who doesn’t agree with us.

That is why it is so important to be kind and

understanding, not all the time, we are humans after all,

but through our compassionate movement we should

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spread compassion even to those who are against what we

stand for. We must find good in bad and realize that we

have all been programmed to be harming others, not one

of us has been born like that.

I really recommend you read my first eBook titled Vegan

Convo – it beautifully compliments this book and will help

you find a way to be an online activist that does everything

through compassion and kindness.

Remember that wise talking tree in Pocahontas? She was

nice and gave advice; she didn’t judge her and tell her

what she should do. I completely understand that seeing a

dying pig on a Facebook photo is extremely painful, I am

very, very aware of that, because it hurts me too, but I

know how to swallow the pain and comment with respect.

Sure you can easily find angry comments that I have made

on Facebook under rude peoples comments, but every day

I remind myself that I am better than that. I remind myself

that those mean responses didn’t change anything, it only

made it worse, because they saw me as an angry vegan

and you know that they love it when we are angry, they

enjoy provoking us and teasing us.

Yes, losing it once or twice every few months is normal,

but to what extent? Is it writing a rant and posting an

extremely graphic video on someone’s wall? Are you one

of those activists that throw paint on people’s fur coats?

How much do you lose it?

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Do you think throwing paint helps animals? Or does it only

make people see animal rights activists as crazy people

who have no respect towards individuals? I know, I know

– why would you respect them if they don’t respect the

animals… but should we really take this approach? Should

we really risk being seen as a crazy bunch that no one

wants to be a part of?

I know you think animals would want you to do this, but

what does it help if the only disrespectful person in that

situation isn’t the lady with a fur coat, but you? People

don’t see a dead animal; they just see a crazy individual

that is invading someone’s body and personal space.

I have absolutely nothing against protest of any kind, but

the line ends once you disrespect someone and invade

their personal space by putting bumper sticks on their

coat or shouting at them in the middle of the busiest

street. That is not activism anymore, its harassment.

If you want people to respect animals, you must show

respect to them. Not necessarily respect them, but show

them respect by not harassing and insulting them. No one

said you must respect their choices or them as an

individual, but at least act in public like you do, because

hate and bullying won’t solve any problem.

I promise you that once you create a blog where people do

not feel judged and insulted, you will be able to change

many lives. When your website is a loving place, your

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activism and social media presence will be backed by

kindness and loving intention.



When creating a website remember to:

 Be respectful.

 Show compassion towards humans.

 Be kind.

 Do not respond to insults.

 Educate, don’t bully.

 Teach love by being a loving person.





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SOCIAL MEDIA AS BRANCHES

All, everything that I understand, I understand only because

I love. – Leo Tolstoy



I bet that you have at least one social media account and I

also bet that you haven’t given much thought about how

you present yourself to people who see your profile. Now,

you may be careful about what you post and how much

into an argument are you willing to go with one of your

peers, but I doubt you have looked at it from the non

vegan point of view. That is, if you talk about veganism

and your vegan lifestyle on social media. If you are not

distributing this part of your life – I will come back to you

later, but still read my advice to those who do display their

vegan choices to the world.

Have you asked yourself how would a non vegan feel if

they would look at your Instagram feed or read your latest

10 tweets? Would they feel like you would judge them if

they would tell you that they are vegetarian or would you

understand? What photos would they see on your

Instagram? Are you posting graphic content and rude

memes? Or are you posting insightful photos with

educational information in a description? Are you talking

about non vegan men having erection problems and

making fun of them, or are you posting facts about what

vegans contribute to the planet each day of eating plant

based and living at peace with animals?

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What message are you putting out to your followers? It’s

really important to not only like what you post on social

media yourself, but to also think of how your message will

be perceived.

That is not to say that you should care about what others

are thinking of you, that doesn’t matter at all, but if you

want to inspire people to lead a compassionate life, you

must be the light showing them how to do exactly that. It’s

your responsibility to be a kind vegan online, because you

never know when someone might see your tweet as an

attack on those who are not vegan. And no one wants to

join the attacker’s side.

What to post on social media, so that your presence shines

light on the important tissues? I will give you some ideas

and you pick and choose which ones you like.

 Link to your latest article where they can learn

about how to make the best vegan apple pie, or a

blog post where you talk about how to shop vegan

in a small town. You should be sharing your blog

posts at least twice a day on Twitter and every few

days on Instagram.

 Post a #throwback photo of before you went vegan

and share how you have lived your life then. It

doesn’t have to be a drastic change in how you

looked before versus how you look like now, just a

photo of you before you went vegan and a story

how you lived your life then. What has changed?

How did you feel about the animals back then?

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What did you love to eat without knowing the full

story behind it?

 Ask your followers what is the hardest thing of

being vegan and then write a blog post about the

solutions. If you ever find yourself lacking ideas

you can just pop a question on Facebook, asking

your followers to brainstorm some ideas for you

and what their biggest challenge with the vegan

lifestyle is and there you have it – a year worth of

content for your blog.

 Share a video that has taught you a lot about

veganism and they can watch it for free on

YouTube. Try to find videos that are not dull or too

long, the majority of people would prefer a fun,

entertaining, short and educational video over an

hour long speech by a guy that shows no signs of

life.

 Share a random helpful tip about something that

you know might be challenging for new vegans. As

you go through your day, tweet random tips that

you can think of; not only will you help them out,

but you will also be perceived as someone that is

fun and worth following.

 Share quotes about animal rights from great

leaders of the past. The best type of quotes are

those on photos, with a bright and lovely

background and easy to read. Put your URL on the

side of the photo in a smaller size, so that people

give you credit for making the graphic and can

easily find your website. Make sure you use

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hashtags, such as #quotes #vegan and #(name of

the person who said the quote).

 Simply thank people for following you and wish

them a happy day. Everyone loves to be thanked

and it takes nothing from you to say a few words of

gratitude.

 Make a short 1-minute video with an advice you

wish someone would have given you when you

first went vegan. You can then share it on

Instagram, Instagram Stories, Twitter, Facebook,

Facebook Live or other social media that feature

video.

 Share a photo of yourself posing with a farm

animal (I hate this term, because it reminds me of

how animals are treated as food at farms, but I use

it for better understanding). Show humanity of the

animal on the photo with you and tell them a story

of how did you two meet.

 Recommend a book that can help them with

learning more about nutrition on a vegan lifestyle.

I always share what I am reading and that way

people can see the variety of books about

veganism that are available to us.

 Write about all the things that give you faith in a

better world where animals matter as much as

humans do. It’s easy to break down and feel

hopeless, but let’s remind ourselves and others of

all the things that are slowly changing and how

much we still have left to protect. Yes, the number

of animals that are going extinct is rising rapidly

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and trillions of land and sea animals are

slaughtered and tortured every single year, but we

are changing the world. It’s not going to happen

quickly, that’s why we need to be the light we wish

to see in the world, we must show the right way

and lead by example.

 Create stunning quotes with Canva and post them

on social media. People love quotes and you never

know when one might touch them. They can vary

from quotes about life, respect, family and animal

rights, to quotes about patience, friendship and

love. Everybody loves a good quote.

 Post photos of what you eat in a day. I know,

everyone is doing it, but we need the #vegan

hashtag to grow as quickly as it can and show

people that vegans eat a great amount of delicious

food. Inspire people to go vegan through delicious

meals you post on social media and if you want,

you can even share the recipe.

 Have you discovered the new cashew milk? Is your

local store now selling vegan ice cream? Great,

take a photo and share it with people, so they

know what to buy, where to buy and how much

you like it. Tag the brand and let them know how

much you appreciate that they are providing

plenty of vegan alternatives to the market.

 Share information about vegan festivals or any

social events that are happening around the world.

Maybe you don’t live in Berlin, but who said that

one of your followers doesn’t? You may not be

17



interested in that vegan protest that is happening

in Zagreb, but maybe your first follower is free that

day and just happens to be living in Croatia. You

never know what might click and inspire someone

to go and join other vegans.

Those are just some ideas that I can write on top of my

head, so make sure you use them as you go along on your

vegan journey. If you ever run out of ideas or if you don’t

feel inspired by any of the suggestions above, you can

always post a photo of a tree or the sky. Everyone likes a

great cloud photo.

Now that I have offered you some social media content

ideas, I want to share with you a fee tips on how to handle

each social media account as a blogger and an online

vegan activist. By now you have - I imagine - created a

website or at least got an idea on how you want your

website to look like and what you want to write about.

I understand if you want to first read this eBook and then

take a 7 week challenge. I know that many of us prefer

having a guide when starting something new and

sometimes you just have to read an entire eBook before

you actually take all the advice and put it to practice.

Here are the tips on how to work with different social

media accounts, so that you make the most out of each one

of them.



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TWITTER:

 Use photos when posting quotes and blog posts;

people are visual beings and a photo says a

thousand words. Get creative with Canva or iPiccy

and create beautiful graphics that will inspire your

followers to share, like, or click the link if

provided.

 Use relevant hashtags, but not more than three in a

single tweet. I would go and say that you don’t

have to use any, but you can use a few for fun if

they are placed correctly.

 Respond to people who comment on your posts

and start a conversation. If people see that you are

friendly and interested in what they have to say,

they will more likely interact with you in the

future and support your content.

 Search different tags and answer to people’s

questions about veganism and animal rights. Don’t

respond to provocative tweets, but seek for those

who are asking genuine questions.

 To schedule tweets in advance, use Hootsuite or

Buffer. That way you don’t have to be on Twitter

all the time, just about 40 minutes to schedule for

the whole month ahead. You can schedule

everything from blog posts to graphic quotes and

so on.

 Support smaller vegan accounts by re-tweeting

their posts and sharing them with your followers.

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Connect with like-minded people who can one day

be a part of your online community.

FACEBOOK:

 Again, use Canva for beautifully designed photos

and schedule your posts for up to 6 months in

advance. Yes, you can actually schedule every

single post for the next season.

 Join Facebook groups and share your posts with

group members. Just search for blogging groups

and find those that are related to whatever you are

writing about.

 Join groups that are not for promotion, but for

connecting to fellow vegans or soon-to-be vegans.

You can help them on their journey by answering

questions and offering them advice when needed.

 If you are willing to spend some money on

blogging and getting visitors to your website, you

can use Facebook Ads and reach people around the

world who have interest in veganism based on

their previous activities.

 Use Facebook Live for better interaction with your

readers and share with them your knowledge live

from your cozy couch.

INSTAGRAM:

 Make your photos spectacular by using only the

good angles and natural light when you take

photos of your food. The more professional it

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looks, the more attention it will get and the more

likes you get, the more people you have reached.

Don’t get me wrong, likes do not determine your

worth or how much of an activist you are, after all,

they are just likes, but you want your account to be

a go-to place for vegan curious people, correct?

Then likes DO matter and followers DO matter, just

don’t put your self-worth on the amount of likes

you receive.

 Write the whole recipe in your description, so that

people who liked the photo of your vegan dish can

make it themselves as well, without having to

search for the recipe somewhere else.

 Add your website and latest post in your bio.

Update it every time you post a new article. There

are so many people that don’t take the advantage

of that and its crazy, because most people usually

first see your bio, so it should be obvious that you

put a link to your website and latest post up there.

 Like other peoples photos and comments, make

them feel valuable and respond to the comments

you receive. Once they’ve seen you enough times

liking something of theirs, they will most likely

check you out and follow you.

 Use hashtags! All twenty of them! If you are from

Spain use #VeganSpain or #VeganMadrid; that

way people from your country or your city will be

able to find you and you can make new friends.

PINTEREST:

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 Post vertical images and make sure they are

already created and added beneath your blog

posts, so that people can click on them and pin

them right away. Vertical photos with bright colors

and an attractive title and description have a

better response than those who are small and

made in 30 seconds on an old online photo editor.

Again, I suggest you use Canva and I am not getting

paid to promote them, I just really love the

website.

 Join group boards and let me tell you, if you blog

about vegan food you will have plenty of group

boards to chose from.

 Make your personal boards SEO friendly. Just use

Google Keyword Planner for that and Google what

SEO is, I can’t believe you haven’t learned about it

yet. If you have – congratulations, you are ready to

rock the blogging sphere.

YOUTUBE:

 Use good lighting and make sure your camera or

phone is standing still when recording. You don’t

need a fancy camera to share your message, but do

the best that you can with what you have and with

where you are. Go in nature or use a white wall as

a background, find a bright spot or use your home

lights to create a studio like vibe.

 Put your website and all of your social media

accounts in the description.

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 Use SEO friendly words in your title and

description, plus use lots of tags.

 Fun idea – make a video about every single blog

post you have written and then link the video to

your website and your written post to your video.

 Comment under videos that you like, even if they

are not vegan related, and expose yourself to those

who might click on your channel just to see who

wrote such an insightful or humorous comment.

You would be surprised by how much you can

connect to others by simply commenting or

responding to their comments. With each

comment your circle of influence grows and out of

a thousand people who read your comment, one

might click and subscribe. And that one person is

just as valuable and important than if there would

be a million of them.

Oh, before I forget. I use words like blog post and article

interchangeably, because it depends on what type of

writing you will do. You can either have a blog or you can

create a website; I know it doesn’t sound much different, it

really isn’t that different to be honest, so I will just focus

on using both, as well as words like article and blog post

interchangeably, so you can feel good about whatever you

decide. Either way, you will be writing about it and you

can either call it a blog or a personal website – what

matters is how you will do it.

Okay, so now that I have given you some basic tips on how

to use each social media account, I think it’s safe to say

23



that you are ready to choose which ones you will have.

You can choose to have 10, 5 or just one of them, but you

need to be fully focused on growing your social media

presence on those that you will choose. It doesn’t help if

you have 7 different accounts on 7 different social media

sites, if all of them have only one photo and no bio. I would

rather have you only have Instagram and grow your

following from 0 to 10.000 than see you juggle five of them

unsuccessfully.

If you intend to focus mostly on writing about different

issues surrounding animal rights, you will most definitely

need to be on Twitter and Facebook, but if you will be a

food or a lifestyle blogger, you can easily have just

Instagram and Pinterest. If you love video and love to talk

directly to people, use Facebook LIVE and Snapchat, as

well as Instagram Stories and Periscope. I suggest that you

focus on those who are of interest to you and that you

don’t push yourself to be on Snapchat if you are not

comfortable with showing your face.

If you want to save time and schedule your posts in

advance, look up Hootsuite and Buffer. As I mentioned,

Canva is great for graphics and Pixlr is right behind it. I

know that at first glance this whole social media thing may

seem a bit scary and hard to learn, but I promise you that

it gets easy once you figure it all out. All the websites I

have mentioned so far are easy and can be learned in a

matter of an hour or usually less, so no need to be

frightened by it.

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Oh, you want more tips for social media?

 Use the same photo of yourself on all social media

profiles, so that people can easily recognize you

and remember you from other social media.

 Be nice to people. I know I have said this like a

billion times already, but really make sure you are

being nice. Remember that you are representing a

group of individuals who want a compassionate

world, so BE compassionate.

 Always ask yourself if what you are about to post

is helping the animals. I’m not saying that you can’t

tweet about the latest Supernatural episode or

post photos of science books on Instagram, but

don’t go through a week without mentioning

veganism at least 20 times. But seriously, don’t

talk about how much you hate an actor when you

could be spending that time tweeting about how

much pus is in the milk people are obsessed with.

If it’s mean, don’t even think about posting it, it’s

not helping the animals and its certainly not

helping you gain any new followers.

 Link your blog in all bios across all social media

accounts you will have.

 Cross promote your accounts; for example, tweet

about how awesome your photo quotes are on

Facebook and how great it would be if they would

have decided to follow you or Instagram a photo of

your latest hilarious tweet with a link to your

Twitter page.

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 Make your colors pop. If you like it all to be black

and dark blue, people will associate veganism with

sadness, which it kind of is when you think about

how painful it is to know how far from animal

liberation we still are, but still you want people to

associate veganism with happiness, happy new

beginning and positive energy. When your first

priority is making sure your activism is well

received, you must make sure that your audience

loves it way before you do. Even I have to

compromise with my website and make it more

lovely and girly than I would personally like. I still

love it, but it’s definitely brighter and happier than

my natural state is. Create a persona and go with it.

Moving on now.





26



YOUR KNOWLEDGE AS FRUITS

To live without hope is to cease to live. – Fyodor Dostoyevsky



Everything you learn is valuable and could change

somebody’s life for better, so think of everything you

know as fruits that nourish and give life. Don’t take it for

granted and spread the seeds everywhere; give out your

knowledge for free (later we will talk about blogging as a

way to make money) and you will always have more of it

in life. When you gather together everything that you have

learned about veganism since you became one, you mate,

have enough knowledge to write a book about it.

Matter of fact, I dare you to write a book about veganism! I

did it and all it took was a few hours a week and silence

around me. You can sell it or give it out as an opt-in aka

freebie to your readers who will be then added to your

newsletter list.

I would like to believe that all of us are aware of how

amazing we are and how much we can do if we just decide

that we WILL do something. I know that I didn’t always

felt like that; matter of fact, I used to think that its better if

I settle for less in life, because it’s not like I can actually

change something in the world with my limited school

education.

But I grew to realize that I am super smart about so many

other things; I know a lot about the internet and I can

27



speak multiple languages, I also know a lot about nature

and animals. I might not be good at math or chemistry, but

I will surely win at a movie quiz or guess how many dress

changes Blair Waldorf had in the 4th episode of the 2nd

season in the best show ever, Gossip Girl. And who said

that knowing what Queen B said to Chuck right before

they kissed in the limo that time isn’t smart? Smart is

many things and all kinds of smart is damn sexy.

You too are smart.

Like, super smart.

You just need to find the courage to show how smart you

are. If you haven’t finished high school or your grades

were very low, who cares about that? Your grades and

years spent in school don’t determine your future or how

smart you are.

I have met people with the highest degrees who were

incredibly close minded and uninspiring and I have met

people who have only spent a week in high school and

turned out to be wealthy entrepreneurs who save lives of

millions of people on a daily basis.

No one determines how smart or stupid you are, but you.

You are the one that decided how you will perceive

yourself and therefore, how others will perceive you as

well.

Can you do that?

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Can you believe that you have a lot to offer?

Think about all the books you have read about nutrition

on a plant based diet and think about all the

documentaries and videos you have seen that talk about

cruelty that humans are imposing on animals of the world.

You know so much about the vegan lifestyle and all that

knowledge must be shared with people who might be

inspired by you to go vegan. That’s why blogging and

rocking social media presence are important and that’s

why I wrote this book for you.

Once you acknowledge how freaking smart you are and

how much you have to offer to the world and to the people

who are eager to learn about veganism, you will make this

world a better place.

With that being said, that doesn’t mean you can just drop

everything and stop learning. Uh-uh, you are still obliged

to follow vegan doctors and different vegan news on social

media to keep up with news and what is happening

around the world.

Why not make sure that you gain new knowledge in the

next month immediately?

 Follow three vegan accounts on Instagram (ex.

@vegan).

 Follow five vegan accounts on Twitter (ex.

@tanjajurgec).

 Like ten vegan pages on Facebook (ex.

@veganpublishers).

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 Join three vegan Facebook groups.

 Follow eight vegan boards or people on Pinterest

(ex. @Phyrra).

 Subscribe to five vegan YouTube channels (ex.

@happyhealthyvegan).

 Borrow two vegan books at a library (ex. Skinny

Bitch).

 Find two vegan documentaries online that are free

to watch or buy/borrow them (ex. Cowspiracy).

Every day is a chance to get new knowledge and to learn

something that will help you long term. It’s not only about

how much we know and how smart we are, but rather

how much we give and how much time we spend teaching

others and helping them.

Just remember how lost you felt when you first started

learning about animal rights and veganism; you were

craving for knowledge and for the right people that you

will resonate with. Because let’s face it, not everyone is

going to vibrate at the same level as we do and not

everyone will be our type of person.

That’s why we need diversity and activists that are doing

different types of activism; from protests and showing

slaughterhouse footage on streets to active vegan bloggers

and vegans that share their knowledge through online

courses, eBooks and videos. Gary Yourofsky and

FullyRawKristina are so different, yet both have inspired

thousands of people to go vegan. You may like one more

than the other, but that doesn’t change the fact that some

30



resonated more with the graphic approach and others

with a more loving tone.

Who do you want to be?

How do you want to inspire change?

How will you use your voice and knowledge to change the

world for animals?

There is no right or wrong answer, there is just doing

something. Being yourself.

Because when it comes down to it, the animals really don’t

care whether you are standing outside slaughterhouses or

you are spending every waking hour posting something on

social media to inspire change (that’s why scheduling is

your best friend, we all need to sleep), they just want you

to do something, anything. Anything that you are most

comfortable doing, because when you are doing things

that are making you feel happy, comfortable and inspired,

that’s what you should spend most time being focused on.

I know, I know… go out of your comfort zone and explore

new things, that’s all perfect and I love it, but not when it

comes to standing up for important things that are already

hard to talk about. When you are standing up for animal

rights and you feel like shit in your personal life because

you are not happy with your appearance or you have

social anxiety, it’s obvious that you won’t go out on streets

and protest with a bunch of other people.

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You will blog and do your part in changing the world

behind the computer. If you are a very outdoor type of a

person and you can’t stand the internet and social media

obsession, you will join groups that witness the animals

being brought to slaughterhouses.

If anyone tells you that you are selfish, because you are

thinking of yourself and not the animals, just thank them

for being an activist themselves, tell them that you are

happy to be a part of such passionate community, but that

you know yourself and you are most effective doing things

that are comfortable to you.

Seriously, shaming people for not doing what you are

doing has to stop. It’s a shame that instead of supporting

each other and being grateful that more and more people

are standing up for justice and equality among all beings,

we have to witness people bashing each other on social

media and spread negativity.

Your form of activism matters! Animals are grateful that

you are doing this! I promise!

Just like I said earlier, we all resonate with different

mentors and teachers and we all became vegan because of

a different trigger that showed us the compassionate life

we could all be living, that’s why we need people that are

fighting the fight on social media AND on the streets and

classrooms and in the government and in newspaper.

We all have different gifts that should be used for the

platform that we most feel comfortable with – whether

32



that platform is writing books, doing a podcast, writing for

a magazine or being a filmmaker.

We all should be doing exactly what we are doing now,

because when we do what makes us happiest, we are

being the most successful.





33



WHAT TO WRITE ABOUT

Be not afraid of greatness: some are born great, some

achieve greatness, and some have greatness thrust upon

them. – William Shakespeare



Finally.

What to write about on your blog.

Well, there are a thousand ideas that are floating in my

brain at this exact second, but first we must find your

niche aka your target audience. We must find your topic

and a category under which you will be seating under.

You can be a lifestyle blogger, sharing bits and pieces from

your daily life of being a vegan. Or you can be a food

blogger, posting recipes and showing us different ways of

using healthy foods to create delicious meals. Maybe you

want to be an informative blogger and write all about the

animals and veganism, pretty much anything as long as it’s

informative.

Or you can be a beauty blogger and talk about cruelty free

and vegan beauty products. Or a fashion blogger where

you will show outfits you are wearing that are vegan and

ethical.

Maybe you just want to write about nutrition and where to

find protein and zinc. Or you are a horse lover and want to

dedicate your blog to spreading awareness about how

34



horse riding is not at all ethical, or you want to write about

dogs all the time, giving advice about how to adopt and

how to stop the Yulin festival. Or you want to share poetry

and fiction that is all about animal rights.

THERE ARE SO MANY TYPES OF BLOGGING TO CHOOSE

FROM.

And they are all correct, as long as you are spreading the

awareness about veganism and encouraging people to

choose the compassionate lifestyle where we are doing the

most that we can to not exploit animals.

Here are a few questions to ask yourself before you go and

create a website that will be your online voice.

1. Are you interested in mostly writing or are you

into photography as well? That will help you when

deciding whether or not you will show your face or

just write and hide behind the logo (which is

totally okay if you promise to make up for it by

providing great content and jaw dropping

graphics).

2. What do you like? In general I mean. Make-Up and

clothes? Reading and writing? Photography?

Cooking? Sports? Learning about spirituality?

What do you love to do? What makes you the

happiest?

3. What is your long term goal with this blog? Do you

just want to be an activist or are you interested in

selling products and services as well in the future?

35



I will talk about money and activism later, so be

honest. It’s okay to make money when you are an

activist; you just have to know how to do it the

right way. Remember that animals are always first.

4. How much of your life are you willing to share

with your readers?

5. What problem that we as vegans must solve are

you most passionate about? Nutrition? Fishing?

Horse riding? Being vegan as an athlete? Staying

vegan for more than six months? Growing vegan

children? Ivory trade? Animal extinction? Testing

on animals? All of them? It’s okay to pick just one

that you feel you would be most effective at

solving. All of them are important.

Now that you have answered some basic questions, you

have some basic idea about what type of a blogger you

wish to be, so take a few minutes, hours or even days to

really go deep and decide what you want to be speaking

up about. Like I said before, all of them are important.

I assume that you have taken some time to think and you

are back, ready to start writing about some important

things.

On the next few pages, I will give you ideas about what to

write about. You will get ideas about blog posts whether

you are a food blogger or an informative blogger. If your

category is not mentioned, you can still get some

inspiration and then brainstorm ideas on your own. Put

some Chopin in the background and write down your

36



content for the next hundred days. After that, I will share

with you some tips on how to write a blog post, what to do

before you post and what to do after you post it. Like I

promised, I got your back lovely.

IDEAS FOR LIFESTYLE BLOGGERS:

 What I Eat In a Day.

 Books That Have Changed My Life.

 How I Eat Vegan On 3€ a Day.

 How to Eat Vegan at a Family Event.

 How to Date As a Vegan.

 Why I Am an Animal Rights Activist.

 How And Why I Went Vegan.

 Animal Organizations I Love to Support.

 My Favorite Vegan Singers.

IDEAS FOR FOOD BLOGGERS:

 Five Vegan Christmas Friendly Pies.

 Vegan Dishes Your Grandma Will Love.

 Vegan Lunch Ideas for 1.50€.

 Top Three Vegan Chocolate Cakes for Beginners.

 How to Make a Vegan Cappuccino at Home.

 My Ten Best Recipes.

 Vegan Comfort Meals.

IDEAS FOR INFORMATIVE BLOGGERS:

 What Do Birds Actually Eat?

 Why Adopting a Dog Might Not Be For You… Yet.

37



 Eight Ways to Help Animals This Month.

 Why Honey Is Bad For Bees And Your Health.

 Things Your Cat Should Not Eat… Like Ever.

 20 Crazy Facts About the Dairy Industry.

 Are Tattoos Vegan?

 Books About Veganism For Children.

 Five Animal Rights Websites You Should Follow.

IDEAS FOR FASHION BLOGGERS:

 Where to Buy Vegan Leather?

 How to Find Fab Quality Faux Fur.

 My Collection of Leather Boots… That Are Totally

Vegan.

 How to Style Your New Faux Suede Skirt.

 How to Buy Vegan and Ethical Clothes.

 How to Find Quality Vegan Handbags.

IDEAS FOR BEAUTY BLOGGERS:

 My Favorite Cruelty Free Lipsticks.

 Top Five Vegan Beauty Brands.

 Why I Love (insert a CF and vegan beauty brand

name here).

 Where I Bought My New Vegan Brushes.

 DIY Easy n Natural Vegan Shampoo.

IDEAS FOR SPORT BLOGGERS:

 How to Eat Vegan as an Athlete.

 How to Get Your Protein as a Vegan.

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 Best Plant Based Protein Bars I Love.

 Vegan Olympic Athletes I Look Up To.

 I Went Vegan… And Became Faster Than Ever.

 Famous Vegan Football Players.

IDEAS FOR NUTRITION BLOGGERS:

 How to Get Your Daily Dose of Vitamin D.

 Where Do Vegans Get B12 From?

 Eat This If You Lack Iron.

 Top Nutrition Books I Recommend.

 What Is The Deal With Protein Anyway?

Yeey, you got some ideas and hopefully by now you have

already written down all of them, plus added some of

yours as well.

Remember, ideas only work if you do so before we go to

the next chapter, I have a few tips on how to actually write

a blog post.

How to write a blog post:

 How long do you want your post to be? 500

words? Maybe even 2000 words? That’s

impressive, but don’t push yourself if you are not

completely dedicated to doing it with every single

post. Set a number of words in your mind and

things will get easier.

 Put some classical music in the background or be

in silence. You can either write down a few ideas

39



that you want to include in the post, or you can go

with the flow and channel the wisdom from within.

 Once you’ve written the post, re-read it, then re-

read it again and edit the heck out of it, so that it

looks and sounds good, but still has your

personality in it.

Moving on to what to do before the post goes public.

What to do before you post it or schedule it:

 Did you mention any book in the blog post? If you

have mentioned any outside source, make sure to

put a link, so they can read it or watch it on their

own.

 Create a photo for the blog post on Canva and then

add one or two images created specifically for

Pinterest at the end of the post.

 Have you added the CTA? You know, a call to

action, meaning inviting them to comment down

below or to follow you on Twitter, or download

your freebie… anything. If you don’t tell them what

to do after they’ve read your blog post, how will

they know? Is there a petition that needs to be

signed? A protest held at a major city? Tell them

about it and encourage them to do it.

 Have you written a blog post that is similar to this

one? Link it, that way they will stay longer on your

website and are more likely to return if they like

your content.

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 Have you created a photo for Twitter? A special

photo for Instagram? When you schedule the post

for two weeks ahead, you need photos for each

social media platform, because as you know by

now, people love pretty things and we will click if

our eyes like it.

Okay, so you have written a blog post already and you are

about to post it or schedule it in advance. Super, so what

exactly should you do now? What is the next necessary

step?

What to do after you have posted or scheduled your post:

 Go on Buffer or Hootsuite and schedule it for the

whole month ahead. You can post it two times a

day on Twitter, pin it every day on Pinterest,

schedule it for every two days on Facebook and

post it on Instagram every four days. If you want

the whole social media strategy from an expert,

please check out Gary Vaynerchuk, because he is

the best at it.

 If you are making videos on YouTube, link your

new blog post under the latest video.

 Put a link to the blog post in your bio all across

your social media profiles.

 Share your latest blog post (if already posted) in

Facebook groups and make sure you do that every

single day, just read the group rules to avoid any

issues.

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You are almost ready to start your blogging journey and

join the online vegan movement that is bringing people

together and showing people how to live a more

compassionate lifestyle, where you are actively trying to

live as ethically as possible. Of course there are still

victims, sadly in our world today we cannot possibly be

100% perfect vegans, but we are doing the most that we

can with what we have, where we live and who we are

with.





42



SHOULD YOU WRITE IN ENGLISH OR YOUR NATIVE

LANGUAGE?

Thousands of candles can be lighted from a single candle,

and the life of the candle will not be shortened. Happiness

never decreases by being shared. – Buddha



That’s a big question, because some of you might be more

comfortable with writing in your own language instead of

writing in English, or maybe you live in a big country, such

as Russia or Spain and you have a whole country to

inspire.

First, let’s look at the pros and cons of each possibility.

Good things about writing in English:

 You have the whole world as a possible reader,

because the majority speaks English.

 Easier to connect to other bloggers and activists.

 You might feel more comfortable writing in

another language.

Not so good things about writing in English:

 Wide audience doesn’t mean more views and

followers.

 More competition and therefore, harder to be

heard and seen.

43



 If you are not fluent in English, your writing

mistakes can cost you a bunch of readers.

And now let’s look at the other possibility, which is writing

in your first language.

Good things about writing in your first language:

 More defined audience; for example - if you are

from Spain, you are targeting only people that

speak Spanish, or if you are Russian, you are only

targeting people in Russian speaking countries.

 If your language is not spoken by a lot of people,

you will probably reach more people than you

would if you would be writing in English, as there

are thousands and thousands of English written

vegan blogs out there.

 You feel more comfortable and have a wider

vocabulary.

Not so good things about writing in your first language:

 You may feel limited and can only reach a certain

amount of people.

 If you decide to expand your blog and translate

everything in English, it will take you much longer

than if you would be writing in English from the

start.

 With a limited amount of readers you may find

yourself lacking ideas. For example – you can only

write so much about how people from Italy can

44



help animals in Italy, while writing in English gives

you an unlimited amount of ideas, because it

covers the whole world.

I hope this gives you a certain perspective about how your

choice of language is going to affect your blog. Both are

great and only you can decide what you will do; it comes

down to what you want and how you imagine your blog to

be like.

Are you thinking big and worldwide or small but intense?

Do you care how many people read your blog or do you

just want to do it for the sake of doing it?

Who is your target audience? Middle aged women having

a crisis or teenage girls that are into fashion? How is being

vegan going to help that certain person? Maybe you are

good at teaching older people about veganism or perhaps

you feel more comfortable connecting to teenage girls who

are struggling with weight and feel disconnected from

everyone? Maybe you don’t care and you just want to

write for anyone who wants to learn how to become a

vegan.

There are bloggers that write about vegan fashion and

beauty and are clearly focused on the younger generation

of girls. There are bloggers whose content is specifically

for children. Then we also have blogs that are focused on

vegan DIY or vegan and cruelty free cleaning products.

Some are focused on teaching bodybuilders how to gain

muscle as a vegan and some write poems about animals.

45



There are as many types of bloggers as there are types of

vegan food.

It all comes down to who your target audience is and who

will relate to your blog posts the most. This is not up to me

to decide, but up to you. So don’t go around and look at

other people’s blogs and copy them because they look

pretty and awesome and have a million Instagram

followers; do you and find out what YOU want.

The language that you will write in will determine

everything else; how you will write, what you will write

about, how your website will look like and what your URL

will be. Choose wisely!





46



HOW MUCH TIME DOES BLOGGING TAKE?

If you can do what you do best and be happy, you're further

along in life than most people. – Leonardo DiCaprio.



That is a good question, but not something I can answer

for you. Some dedicate twelve hours to blogging every day,

some do it for two hours and others only work on

weekends. It’s up to you to decide how dedicated you will

be and how you want to include online activism in your

lifestyle.

It all depends on how serious you are about being an

activist online, how big your vision is, how passionate you

are about it and what your goals are as a blogger.

If you wish to have 10.000 monthly views and write up to

20 blog posts a month, you will certainly not work only on

Mondays and Saturdays, but you will take at least thirty

minutes to an hour every single day to work on your blog,

from writing to scheduling, networking and promoting;

but if you don’t have a clear goal and vision, if you just

want to do something and are clearly not fully dedicated

to it, you will find any excuse under the sun for why you

are only taking time on weekends.

If you don’t have time and think that I am being harsh on

you for only working during Saturday and Sunday, here

are a few tips, so that you can spend every day doing

something:

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 Write a to-do list every day and schedule your day

in advance, so you are able to take ten minutes out

of your busy day to update Twitter or reply to a

few blog comments.

 Write blog post ideas in advance and during the

day write down notes in your notebook. You can

write a few ideas down that you will include in a

blog post, so that when you finally sit down and

start writing, you will already have a clear idea

what the main point of the post will be.

 Do you watch reality shows regularly? Do you

stalk your celebrity crush on Instagram every day?

That time could be spent on your blog, and I don’t

care if you think that you deserve some you time;

this is NOT your you time, this is spending

precious time doing stupid things instead of

helping the animals. You time is not watching two

housewives fighting under a Christmas tree, you

time is reading affirmations, hiking or meditating.

So unless you are doing one of those three things,

please don’t talk about how you don’t have time

for your blog.

 If you can afford, find a great VA (virtual assistant)

and give her tasks to do that you are not able to or

don’t want to. She can handle everything from

scheduling your social media to finding the best

SEO keywords. I personally don’t have one yet and

am able to do everything by myself, but if you are

too busy to keep up with everything and can afford

a VA, make sure to find one.

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Blogging is not a joke, especially if you spent money on

creating a website and are eager to change the world. It’s

easy to find excuses on why we are not able to work on

our blog every day, but when you think about all the

animals that depend on people like you and me to help

them, you really start noticing all the silly things you do to

keep yourself from blogging.

For example, I used to read celebrity websites all the time,

I just loved the drama, but then I went on Facebook and

saw a piglet that was taken away from his mother and I

saw how stupid all the celebrity drama is when there are

animals that are kept slaves and are violated every second

of their life. It’s so easy to forget that we are actually able

to change the world for those animals, yet we take time for

granted.

I ask you:

 Why do you want to blog?

 What do you want to achieve with your blog?

 What silly things are you doing that take your

precious time away?

 How many excuses do you have right now to not

take more time for activism?

 Are you prepared to sleep thirty minutes less to

wake up early and write one blog post a day?

To make a difference in the world, time is required.

Nothing will change if you don’t change, so don’t take your

time for granted. It’s all you have and if you use it right,

49



you can accomplish an incredible amount of work in the

given time.





50



SHOULD YOU BE GRAPHIC?

If you tell the truth, you don't have to remember anything. –

Mark Twain



Of course, you should be graphic.

But not all the time.

In fact, you should be graphic only about certain things

and you should pick your graphic images and videos

wisely.

How long are they?

What are they about?

Is there music in the background or real sounds?

Where was the photo taken?

So much to think about and it all depends on what type of

a person you are and what you personally consider too

graphic.

So, how often should we really post bloody videos? Would

anyone even watch it?

Who wants to watch dead animals on their feed? Spoiled

selfish people certainly don’t want that to be ruining their

worry free Sunday evening.

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You know what they do once they see you post three

graphic photos in a row? They unfollow. They unlike. They

unsubscribe. They go the fuck away from your as soon as

possible.

Because we humans don’t want to know what is going on

and what we are contributing to. Why would we want to

know about the horrible stuff? We would rather pretend

it’s not happening than actually do something about it.

That’s why, my lovely, you must be strategic and post 98%

inspiring, informative images and then take the liberty of

posting 2% graphic, bloody content. Not together of

course, but every 8 days share a slaughterhouse video on

Facebook. Then go back to posting things that won’t

trigger them. You will lose some people once they see you

post a photo of a bloody dead piglet, but the majority will

stay, because they will know that you won’t be spamming

them with graphic content, but it’s just a once a month

kind of thing.

And remember – when you post a graphic content, don’t

write a judgmental comment above the video or photo, but

leave it blank. Just an image, you know - a thousand words

at once.

The majority of followers you will have are going to be

vegan already, so graphic content won’t do much for them,

so you need to focus on that small percentage of your non

vegan followers that are sensitive and need a gentle

approach. Think the way they feel, do whatever they’d like

52



you to do. And how would you know that? Because you

were once in their shoes.





53



SELF CARE AS A FORM OF ACTIVISM

One is loved because one is loved. No reason is needed for

loving. – Paulo Coelho



Do you love yourself?

I mean, do you love yourself by taking care of your mind,

body and soul? Do you love yourself enough to walk away

from things and people that hurt you and betrayed you?

Do you love yourself in a way that you eat what is good for

you, not what your body craves? Do you love yourself

every day enough to take 30 minutes for yoga and

meditation? Do you love yourself in such way that you are

using loving, kind words?

DO YOU LOVE YOURSELF?

Because if you cannot love yourself enough to be a priority

in your life, how do you expect to be strong enough to be

the loving voice of compassion? Now, I will not say that if

you don’t love yourself you cannot love others, because I

don’t necessarily agree with that saying one hundred

percent, but I do believe and know from my own

experience that if you do not love yourself completely and

utterly, you cannot and will not be able to go through all

the challenges it takes to be an activist, whether that

means that you are standing in pouring rain watching

slaughterhouse trucks drive by or sitting behind your

54



computer, writing books and articles about animal

agriculture and why going to the ZOO totally sucks.

I have started as a very scared vegan who hated herself

most of the time, I was anxious and sad, but most of all – I

felt unloved, not by others, but by myself. That made me

an angry vegan who literally couldn’t stand being in the

company of non vegans, with the exception of my own two

sisters who are not vegan (yet). I started with my own

loving rituals and slowly started loving myself a bit more,

that lead me to writing my first eBook, Vegan Convo,

which you should totally read. But I wasn’t of any help to

the animals when I hated myself.

Sure, I was writing and being an online activist, but my

posts were mainly angry and graphic, I was literally

commenting under people’s posts on Facebook about how

awful I think they are. I am still not 100% in love with

myself and I am taking each day as an opportunity to start

being kinder towards myself, but I know better now. I

know that I was just projecting my self-hate towards

others.

I was feeling helpless, so I judged other people for not

helping.

I was feeling unloved, so I judged other people for lacking

love.

I was expecting compassion, but I couldn’t even give it to

myself.

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In Vegan Convo, I wrote about my journey and all the ways

that helped me become a much happier individual, not

only as a vegan, but as a person living in a world that is

filled with wars and hate. I have learned how to take care

of myself first, because without that – who am I to tell

others how to treat the animals? If I want compassion for

animals, I must give it to myself first. I am the change!

Here are some ways that you can do to show more love

and compassion towards yourself:

 Read books (I love Robin Sharma).

 Listen to nice, calm music (one of my favorites is

Vivaldi).

 Watch inspirational movies (have you seen

Remember Me already?).

 Attend workshops on the topic of self love.

 Pray to yourself (because obviously nobody is out

there, except aliens).

 Pray even more.

 Meditate.

 Do yoga (check out BananaBlondie108 on

YouTube).

 Play with the animals.

 Cuddle with stuffed animals (toys).

 Interact with children.

 Take a bath.

 Buy yourself that expensive nice bra. It’s worth it,

trust me.

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 Go to acting school and express your anger and

sadness on stage as someone else (I was acting for

two years and it helped me so much).

 Write a journal.

 Sing.

 Learn how to play an instrument.

 Cut your hair.

 Start affirming affirmation regularly.

 Read all books by Louise Hay.

 Read all books by Dr. Claire Weekes.

 Listen to motivational videos; I really like Les

Brown.

 Draw.

 Paint

 Dance.

You get my point.

You might be thinking how the hell can learning how to

play an instrument help you love yourself more, I get it,

but when you play an instrument you can express yourself

through music, and buying yourself a nice bra doesn’t take

away from the fact that self love starts within and not

outwards, but when you wear something pretty and as

small as a bra, you feel the change and you feel cute as hell.

It’s okay to buy something for yourself to feel better, just

don’t replace loving thoughts with buying clothes and

meditation with going to the cinema every single day.

Self love is an inside thing.

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Once you start truly loving yourself, your blog will be a

reflection of the new you, so the energy behind every

word will be different and it will reach more people. When

you write with love and your intention is to reach those

who need help on their vegan journey, or even those who

are not yet vegan, those people will literary find your

material in the most mysterious ways.

Reminder - it’s not about what happens or what is

happening, it’s about how I perceive that. If I look at the

animal cruelty happening in the world and feel hopeless

and lose my faith in people, I will not be motivated or

encouraged to do much about it, but if I look at it as a

terrible way of thinking that humans have been taught and

how we have tuned in our selfish side more than our

compassionate side, I can see all the ways I can help to

wake up people around me and make a change.

How much can we love ourselves when we know we are

spreading the love and focusing on the good? A lot!

Your blog is going to either attract people who are excited

to change the world, or people who just want to moan

about the problems and comment on how evil humans are.

You can’t have both.

Which one will you chose?

Will you be that activist that has faith or someone who

spreads hate?

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Will you grow a community of inspired people or scared

people?

Your energy is everything, so love yourself and put out

loving energy for others to feel it.





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MONEY AND ACTIVISM

Life is a gift, and it offers us the privilege, opportunity, and

responsibility to give something back by becoming more. –

Tony Robbins



I felt like I should mention this in my eBook as well,

because some of you will rise above the judgment of your

peers who will play saints, and you will want to write a

book and sell it or create a course and make money with it.

At one point, some of you will realize that blogging can

make you money and that you can be an activist and a

business person at the same time.

What will happen though is that you will get judged for

wanting to sell something. You will hear from people that

if you really love animals you would have been an activist

and not try to sell anything. And you will feel awful and

you will feel like a bad person, but I promise you that you

are not. If you give 90% of your content for free to people

to learn from it and use it for creating a better world for

the animals, then you can sell 10% of your content with a

clean slate.

If people expect you to be an activist and pay everything

that comes with maintaining your growing website, then

they should understand that money won’t fall down from

the sky. There is nothing bad with making money doing

something that you love, especially when you are doing

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most of it for free, simply because you love it and believe

in it.

All those YouTubers who are creating videos are getting

paid for them, you know? And those authors who write

books about animal rights? The majority of them sell those

books, because they have to make money somehow.

If people expect you to maintain your website and

continue writing and working on your blogging activism

as hard as you possibly can, then they should pay your

bills and work at your job instead of you. Never feel bad

for making money as long as you know that you are doing

it ethically and you are fair.

I am sick and tired of people moaning about not having

money, yet hate people who make money doing something

they love. Just because you are uncreative and afraid of

risking everything for a better life and for a better chance

at life, don’t take it out on me. If you think I should be

saving animals without getting paid for at least one of my

books, then I ask you to donate your money to me, so I can

afford doing things for free.

I will never, ever, apologize for making money doing

something that I am good at, something that I am

passionate about and something that I love.

Remember that money is your friend and you give it a

meaning.

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I just wanted to mention this, because most people who

will judge you for being a blogger that makes money are

not doing anything to save the animals themselves. And

even if you would only write books and not blog at all, if

the only thing you would do would be to write a book, sell

it and have no social media presence, you would still be an

activist. Because as long as you are doing something FOR

the animals and you are spending your time and money on

changing how people think of the animals of the world,

you are doing an active work in creating a better world.

Fun challenge – dare the negative people to do their job

for free, no money at the end of the month. I mean… if they

expect YOU to do it, they should do it as well right?





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HOW TO HANDLE HATERS

You have enemies? Good. That means you've stood up for

something, sometime in your life. – Unknown



I have talked about being nice and respectful towards

people on your blog and social media, but still… what to do

when you have a troll that bullies you? The easiest way to

get rid of them is to ignore them.

Seriously, if you do not want online haters, why are you on

the internet anyway? There will always be haters that will

provoke you and write nasty things to you. That’s just how

things are on the internet; it’s not realistic to think that all

people will be nice to you.

In my first eBook, Vegan Convo, I have written an entire

chapter on how to handle people that provoke and bully

you on the internet. I truly recommend you read it, but I

will still share with you a few ways on how to handle

online haters.

I assume you are still with me on the idea of non violence

and kindness for all, but let’s face it – sometimes you really

wish you could grab someone through the computer

screen and slap them with the truth. But… that wouldn’t

really do much for the vegan movement that is supposed

to be all about compassion and love.

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You are not obliged to respond and the best way is always

to ignore and focus on the good comments, but since we

are all different and sometimes we just really want to say

at least something to address nasty comments, I have

picked a few ways on how to respond kindly.

That’s why I have some great responses that you can use

in case of online trolls.

 Hater: Bacon. You: (we don’t respond to those

people).

 Hater: Pigs taste good. You: So does compassion.

 Hater: Bitch. You: I love bitches too! I always

loved how great mothers’ dogs are.

 Hater: I need my protein. You: Me too, that’s why I

love green leafy veggies. Don’t you just love beans?

So delicious.

 Hater: Slut. You: You meant to say sloth? I love

them as well.

 Hater: The food chain tho. You: I know right, I love

how bears that kill humans can just continue with

their lives. Not.

 Hater: Lions kill. You: They also lick their bum,

but we don’t want to see you do that, don’t we?

 Hater: Murderer, what about ants that you kill.

You: I do my best not to; do you do your best to

avoid killing animals too?

 Hater: God said we can eat animals. You: Perhaps,

but I will wait for him to tell me that in person and

not through a book written by humans.

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 Hater: You only live once. You: That’s why I do my

best to live a life that is good to my fellow beings.

 Hater: Cows are stupid. You: Its humans that

drink other species milk tough.

 Hater: I have canines for a reason. You: The

reason being that you can eat burnt toast and not

rotten flesh.

 Hater: We are animals too. You: Another reason

why we should strive for equality among all

animals, don’t you agree?

 Hater: Meanwhile, children are abused and you

don’t even care. You: My heart is big enough to

care for animals and humans, how about yours?

Obviously, they are meant to be witty and funny, not

offensive or rude. I hope you found them helpful and will

use them in case of need.

It’s all about love, my friend. Don’t show them that are you

offended, hurt or angry; make a witty comeback, ignore or

simply reply with a heart emoji. Show them love and trust

that deep down they know what an asshole they are being

to you, and that what they are doing is not correct.





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FOCUS ON THE RIGHT THING

The thing I am most passionate about, when it comes to

animal rights activism, is talking about how to stay happy

and positive, even when animals are dying all the time.

I know this is my mission as a vegan activist.

I used to be so unhappy and angry, that it made me eager

to teach others how I overcame it.

Now, don’t get me wrong. Obviously I still break down and

feel upset due to the horrible things animals go through,

but I am able to step back and see the big picture.

If I am not healthy and happy, I cannot help anyone.

So I firmly believe animal rights activists should focus

much, much more on talking about positivity and

happiness. I know that we want animals to be safe and we

want to show as much graphic footage as we can, but that

doesn’t work as much as it used to.

Nowadays, people just want to be a part of a happy

community, where they can be surrounded by positive

people and have a great time. No one wants to cry all the

time and look at slaughterhouse photos.

We need to understand that, and then turn our activism

into something that will show the benefits of becoming a

vegan.

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I know that veganism is about the animals and not

people, I so know that, trust me. But people are

selfish and want to know what’s in it for them. So we

better show them.

That doesn’t mean we only talk about the benefits,

absolutely not. It just means that we spend more time

talking about how amazing our vegan lifestyle is, than

we did before.

People want to know that vegans are not depressed,

bearded hippie weirdos.

People want to be hip and cool and joyful.

And that’s absolutely the right thing.

I encourage you to take time to spread more joy

around you.

Become aware of how people react to angry vegans,

and instead of insulting back or defending the angry

approach that you think is necessary, I encourage you

to change the way you do activism.

Become more approachable.

Become much nicer.

Become a bit more understanding.

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Show off that great figure you got when you started to eat

right.

Show off your cooking skills and post a thousand photos

on Instagram of your delicious vegan dishes.

Show off how great your health is and brag about all the

benefits you experienced when you went vegan.

Show people what they can have because usually they

don’t know what they want (and need).

People usually don’t look around and try new things,

they are too afraid of changes and the results.

You have to show them how great this lifestyle is, so

that they will see that vegans are not crazy and sad,

but awesome and healthy.

So, my dear animal rights activists, will you start being

more positive?

Two of my favorite animal rights activists are Colleen

Patrick-Goudreau and James Aspey. They focus on the positive side of veganism and never make you feel like you

are the devil for not being vegan. They know what they

stand for, who are they doing it for, and they know that

only love will make a difference in the world.





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7 WEEKS OF CREATING A WEBSITE FOR YOU, A VEGAN

ACTIVIST!

Disclaimer – Each week has a different theme and they are

not necessarily in the order that they were in the first part

of the book.

Oh, P.S.: If you finish your weekly checklist in less than 7

days, you are more than welcome to move on to the next

week.





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WEEK 1

Either you run the day, or the day runs you. – Jim Rohn

First week will be dedicated to getting clear about what

you want from your blog and why do you even want to do

it. So, get yourself 15 minutes a day and go through the

questions. Be honest, write your answers down if you wish

and truly spend the week thinking about your goals and

ideas.

Finally, you will write a few blog posts, so that when the

website is ready and running, you won’t have to deal with

thinking about ideas anymore, but will be solely focused

on promoting it and getting the word out there.

 Pick your niche. What will you write about? What

are you most passionate about?

 Will you be the face of your website? Will you

show your face? Why not? Why yes?

 Are you confident you know enough about the

topics you will write about? How many books

about this particular topic are you willing to read

weekly?

 How much time will you spend writing your blog

posts on a weekly basis? One hour? Five hours?

Three hours a day?

 Quick, brainstorm 7 blog post ideas that you can

start working on right now.

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 Write at least three blog posts in advance and

prepare the graphics, so they will be ready once

your website is up.





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WEEK 2

Successful people are always looking for opportunities to

help others. Unsuccessful people are always asking, 'What's

in it for me?' – Brian Tracy

We continue with forming the website and getting clear

about what road we want to take. It may seem that you

can answer those questions in a day, but you need to think

about how much time you actually have and how long do

you want your blog posts to be. You actually have to sit

down and go through all scenarios to see which one feels

best for you.

 How often will you be posting? Daily? Weekly?

Monthly?

 How long are your blog posts? 500 words? 2000

words?

 If you still haven’t written those three blog posts,

do it this week.

 Add another four blog posts; remember how you

brainstormed them last week?

 Write down three main goals you want to achieve

with your blog. Views, followers, comments on

each blog post, engagement…

 Create a daily checklist that you will go through on

a daily basis to keep the website working perfectly

and smoothly.

Remember… your blog represents who you are as a vegan.

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WEEK 3

As we look ahead into the next century, leaders will be those

who empower others. – Bill Gates

One week before you actually buy a domain, server and set

up your website, we need to prepare all the blog posts and

graphics. I expect you will have at least 7 blog posts ready

by beginning of next week and your social media content

schedule will be perfected with daily to-do lists and ideas.

 Brainstorm 2 new blog posts.

 Write those two blog posts.

 Create graphics for the website + Pinterest.

 Create a plan for what you will post each day on

your social media accounts.

 Create graphics for your social media (quotes, info

graphics, fun facts).

 Delete all embarrassing and nasty comments +

photos from your public social media. Trust me,

people do Google you.

Remember… you know enough about something that

someone else is struggling with to be able to help them.





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WEEK 4

I think you end up doing the stuff you were supposed to do

at the time you were supposed to do it. – Robert Downey Jr.

Today is the day. This week you start with buying a

domain, finding a server and installing WordPress. By the

end of this week you will already have your website up

and running and by the end of this 7 week challenge, your

website will be ready to reach the masses and make this

world a better place. This week is all about being creative

and finding what works for you, so that you will feel

comfortable and passionate about it.

 Buy a domain. Make it your name or the name you

want to name your blog.

 Find a server.

 Install WordPress.

 Pick a theme and play with it until you like how it

looks like.

 Write an About page, a Contact page, Disclaimer +

Terms & Conditions + Privacy Policy AND set up

Cookies.

 Go through all the settings and widgets to make

sure things are just the way they should be.

Remember to not judge yourself based on how many

viewers, followers and likes you have.





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WEEK 5

Love all, trust a few, do wrong to none. ― William

Shakespeare

The main focus of this week is to publish two blog posts,

schedule your blog posts ahead and set up your social

media accounts, so that they work for you and you can

make the most out of them. It’s all about scheduling now,

baby! This way you will have much more time to spend the

first few weeks learning about the whole world of

blogging and your focus will be on writing more blog

posts.

 Put your website in your bio on all social media

you use.

 Publish two blog posts and schedule the rest (you

can blog daily or weekly, some do it even monthly,

although I would not recommend that for more

successful activism).

 Join Facebook groups for bloggers and vegans.

 Schedule your social media in advance, you can

schedule it for a week or a month, some do it for

months ahead – your choice. Use Hootsuite and

Buffer, Facebook already offers this scheduling

tool once you create a public page.

 Write a bunch of new blog posts + create graphics

and schedule them for weeks ahead.

 Follow Pinterest boards that post useful posts

about blogging and how to do it successfully.

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Never stop learning, especially now that you

finally have your website up and running!

Remember to start small with what you know and watch

yourself become big by learning more.





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WEEK 6

The point of power is always in the present moment. –

Louise Hay

We are doing the final touches; creating a freebie for your

website visitors, making sure that people can find you on

Google and everything in between. I hope that by now you

have already started following some blogs about blogging

that will teach you all about how to handle everything

from backing up your website to protecting your blog

from hackers and spammers. I know there is so much to

learn and I wish I would write about it here, but I really

want this eBook to be activism only and I’ve already

shared some info and tips about how to set up a blog. Next

time, maybe?

 Create an opt-in and offer a freebie (it can be an

eBook, a checklist, a video etc.).

 Make sure all of your blog posts have SEO friendly

titles and images.

 Sign up for Google Analytics and monitor how

your blog is doing; how many visitors you have,

what pages are read most and from which country

your readers are.

 If you haven’t figured out yet, you can categorize

your blog posts, so that people can find what they

are interested in quickly.

 Create a new mail that you will list on your

Contact page for everyone who wants to get in

touch with you.

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 How does your About page look like? Have you

written your statement yet? What about what

your mission is and how you will help them?

Include a short bio about who you are and why

you do what you do + include a photo or two.

Remember that you are the voice for the animals. All

animals.





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WEEK 7

What is the point of being alive if you don’t at least try to do

something remarkable?

– John Green

We are finishing this 7-week challenge strong and ready to

rock the vegan online activism world! The next few days

you will dedicate your blogging time to connecting to

people, making sure your blog is A+ and you will do some

promoting. This week is purely a preparation for the work

that comes after this challenge. You have done a

tremendous job by starting a blog and dedicating the past

6 weeks to building a website that will spread the word

about veganism, but your blogging adventure doesn’t stop

here – it begins here.

 Comment on ten other blogs and connect with

people who you wish to be blogging buddies with.

 Brainstorm new blog post ideas.

 Find cool new widgets on WordPress and upgrade

your blog.

 Is your blog mobile friendly? See how your website

looks like when you read it from your mobile

device.

 Have you sent the link to your blog to your family

and friends? Ask them for advice on what they feel

is missing on the blog and how can you improve it.

 Get yourself a notebook that will be purely

dedicated to blogging and your website. Always

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carry it with you, because I promise you that when

a great idea for a blog post or a freebie comes, you

will want to write it down immediately.

Remember that every day is a new chance to be better,

brighter and more beautiful.

Here are 10 quick tips to remind you of what we talked

about in the eBook:

1. Be creative. Yeah, I know you hear this all the time

but do you actually live by it? When you are writing, I

want you to put all of your personality in the posts

and talk to your readers the way you would talk to

your friends.

2. I would rather see you write one post a month than

write one post every single day and don’t bring any

value to the people. Quality over quantity; every

time. If that one post is good, then I will be eager to

wait for a month to get another one, but if your

seven monthly posts suck, well, I probably do not

love myself enough to have read them all in the first

place.

3. Scheduling is your best friend. Hey, if you feel like

writing ten posts in a row, you might as well use that

creativity bomb and schedule in advance. More time

to work on your mailing list, am I right?

4. Choose two (or three) social media platforms and

focus on them. Again – quality over quantity.

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5. Step by step, baby, step by step. Things are going to

take time and unless you are born under a lucky star,

you won’t be seeing any big results in the first few

years of blogging.

6. Know your WHY and focus on bringing the value to

your readers. If you are vegan, I assume that you

want to save the animals, so let that be your focus

and motivation.

7. Put a freaking photo of yourself on your blog! I hate

when I am reading a post and don’t know who is the

person who has written it. I want to know what color

your hair is and whether or not you wear glasses. We

are visual beings!

8. Brand. Your. Blog. Choose your three colors and a

few fonts, and then put them everywhere so that I

know it’s you and I can feel at home on your website.

People love a routine, so give me something to

attach to and miss when I’m gone.

9. Offer them something they can’t refuse. Write an

eBook or create a video series – give people

something to change their lives and invite them to

join your mailing list. Your mailing list is your deepest

connection to people that you want to focus on. They

are the ones that will move the world with you and

they are the ones that will buy your shit.

10. Be honest but not too honest. Look, I openly admit

that I am not a feminist and that I am for closing the

borders in Europe, but I am careful that people don’t

think of that when they read my posts. Sometimes I

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lose my shit on Twitter, but I know that if I cross the

line, my website will suffer and my message of

compassion towards the animals will be lost. Know

yourself, get personal, get honest – but know how far

you are willing to go before you let your personal

beliefs and opinions affect the greater message that

your blog has.





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We have come to an end of this amazing journey of

creating a platform where we will share our activist ideas

and spread the loving voice of compassion. I truly hope

you have found this eBook to be helpful and that it will

guide you through ups and down of online activism.

I encourage you to get my first eBook, Vegan Convo, so

that you can learn even more about positive and loving

activism. In the book I write about everything from how to

talk to children about veganism, how to respond to

provocative comments and how to eat with non vegans. I

covered everything that might still trigger you and make

you an angry vegan.

Now that we have walked a few miles together on the road

to being a successful vegan online, I am ready to let you go

and watch you change the world on your own. It will feel

hard sometimes and you will feel like no one is paying

attention to you, but when you look back, you will see that

everything makes sense. It had to happen the way it did

and you are totally rocking the world of online activism.

You have all the power and support that you need to keep

your head high and feet moving in the right direction.

There are tons of vegan communities on the internet and

you can find those who are equally minded as you are.

Trust that every post you write will reach the right person

in need of reading it. Trust that every time you work late

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or wake up early to promote or write, you are making a

difference in animal lives. Because you are.

I will leave you with a beautiful quote from the incredible

Steve Jobs:

You can't connect the dots looking forward; you can only

connect them looking backwards. So you have to trust that

the dots will somehow connect in your future. You have to

trust in something - your gut, destiny, life, karma,

whatever. This approach has never let me down, and it has

made all the difference in my life.





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We do not need magic to transform our world. We carry all

of the power we need inside ourselves already. – J.K. Rowling

We have spent a fabulous time together, creating

something that will make this world a tiny bit better place

for the animals and I am so very proud of you! When I

decided to start working on my next eBook, after I have

finished writing Vegan Convo, I immediately knew that I

want to write this book for everyone who is interested in

becoming an activist and put some work in those hours

that you spend on the internet.

I couldn’t be happier that you have decided to get this

eBook and give me an opportunity to teach you how to be

a successful vegan online. I promise you that all the work

you’ve done throughout the 7-week challenge is not taken

for granted and is spreading seeds of compassion

everywhere.

Believe that the right people are reading your blog and

that those who need help the most will see you as their

light. You will not change the whole world, but you will

change the world of that one person and of that individual

animal that could’ve been slaughtered, abused and

exploited if one person wouldn’t have stumbled upon your

website and seen your words of kindness and love.

With all my love and compassion,

Naya.

About Naya Aynat

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Naya Aynat is not a real person, per se. She is someone I

created for the purpose of pursuing a writing career until I

have the opportunity to reveal my true self. But anyway,

Naya loves space, animals and the environment. This is

her second eBook and she hopes you will enjoy reading it,

as much as she has enjoyed writing it.

Other eBooks by this author:

 Vegan Convo: Talking about veganism with people

who eat animals





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VEGANS ON THE NET: How to set up a blog that teaches

and inspires people to go vegan

By Naya Aynat

Published under: Ivan Jurgec s.p.

Year of release: 2017

Design and Graphics: Naya Aynat

Pricing : 5€





Kataložni zapis o publikaciji (CIP) pripravili v Narodni in

univerzitetni knjižnici v Ljubljani

COBISS.SI-ID=292057856

ISBN 978-961-288-050-7 (pdf)

87





Document Outline


Vegans on the net naslovnica

vegans on the net

vegans on the net zadnja stran