Mic 2022 Management International Conference Re-Inventing or Re-Vitalising? Challenges for Post- Pandemic Era Proceedings of the Joint International Conference Organised by • University of Primorska, Faculty of Management, Slovenia • Juraj Dobrila University of Pula, Faculty of Economics and Tourism ‘Dr Mijo Mirković,’ Croatia Ljubljana, Slovenia • 9–11 June 2022 MIC 2022: Re-Inventing or Re-Vitalising? Challenges for Post-Pandemic Era Proceedings of the Joint International Conference Organised by University of Primorska, Faculty of Management, Slovenia Juraj Dobrila University of Pula, Faculty of Economics and Tourism ‘Dr Mijo Mirković,’ Croatia Ljubljana, Slovenia • 9–11 June 2022 Edited by Suzana Laporšek Suzana Sedmak Anita Trnavčević Design and Layout Alen Ježovnik Published by University of Primorska Press Titov trg 4, 6000 Koper, Slovenia Editor in Chief Jonatan Vinkler Managing Editor Alen Ježovnik www.hippocampus.si Koper, Slovenia | 2022 Management International Conference ISSN 2712-3766 © University of Primorska Press https://www.hippocampus.si/ISBN/978-961-293-086-8.pdf https://doi.org/10.26493/978-961-293-086-8 Published under the terms of the Creative Commons CC BY-NC-ND 4.0 License Kataložni zapis o publikaciji (CIP) pripravili v Narodni in univerzitetni knjižnici v Ljubljani COBISS.SI-ID 140741635 ISBN 978-961-293-086-8 (PDF) Foreword What will the world look like in the next 10 years after Covid-19? Some authors say there will be a ’new old’ reality while some argue that Covid-19 marked the begin-ning of a new era in economic, social, societal, technological, and ecological fields. Heraclitus, a Greek philosopher said that we never step into the same river twice, so one assumption is that after Covid-19 changes are inevitable and irreversible. The challenge is whether we have learned lessons from the Covid-19 period and how we can re-vitalise in a new way and/or re-invent a new reality. The above question was at the forefront of the 21st edition of the Management International Conference (MIC) that was held in June 2022 in Ljubljana, Slovenia. The conference hosted around 100 participants, who presented 61 research papers. We express our sincere appreciation to all the participants and presenters for their contributions and participation. After the conference authors were invited to submit their full papers to the MIC 2022 Conference Proceedings. All the received papers have gone through a double-blind peer review process. Several papers presented at the MIC 2022 conference were published in the MIC supporting journals: • Academica Turistica • Economic Research/Ekonomska istraživanja • Human Systems Management • International Journal of Sustainable Economy • Management and Production Review • Managing Global Transitions • Review of Innovation and Competitiveness We sincerely thank all the editors for their cooperation. Our deepest gratitude goes to Keynote Speakers, Dr Alec Wersun (Glasgow School for Business and Society, Glasgow Caledonian University, Scotland, UK, and PRME Global Chapter Council) and Dr Iva Tomić (Croatian Employers’ Association, Croatia). The MIC 2022 conference hosted also the multiplier events of two Erasmus+ projects, I-THEN and INSHIP, Innovative Pedagogical Approach in Practice workshop, Spatial Transformation in Agriculture - A Hungarian-Slovenian Comparison workshop and two workshops for the PhD students and young researchers (Everything is Not on the Likert Scale - How to Ask the Right Question?, and How to Publish in Economic and Business Journals?). We thank all the workshops organizers for their contribution. Finally, we extend our sincere thanks to everybody who participated in the pro-gramme boards and organisation of the MIC 2022. Dr Anita Trnavčević Conference Chair 3 Programme Boards Conference Chair Dr Anita Trnavčević, University of Primorska, Slovenia Scientific Committee Dr Kirk Anderson, Memorial University, Canada Dr Štefan Bojnec, University of Primorska, Slovenia Dr Hani El-Chaarani, Beirut Arab University, Lebanon Dr Ksenija Černe, Juraj Dobrila University of Pula, Croatia DDr Imre Fert˝ o, Corvinus University of Budapest, Hungary Dr József Fogarasi, Óbuda University, Hungary and Partium Christian University, Romania Dr Doris Gomezelj Omerzel, University of Primorska, Slovenia Dr Małgorzata Gotowska, University of Science and Technology, Poland Dr Rune Ellemose Gulev, Kiel University of Applied Sciences, Germany Dr Florin Ionita, Bucharest University for Economic Studies, Romania Dr Anna Jakubczak, University of Science and Technology, Poland Dr Maria Jakubik, Ronin Institute, USA Dr Pekka Kess, University of Oulu, Finland Dr Massimiliano Kaucic, University of Trieste, Italy Dr Danijela Križman Pavlović, Juraj Dobrila University of Pula, Croatia Dr Atanu Kumar Nath, Western Norway University of Applied Sciences, Norway Dr Maja Meško, University of Primorska, Slovenia Dr Mitja Ruzzier, University of Primorska, Slovenia Dr Cezar Scarlat, University Politehnica of Bucharest, Romania Dr Marcello Signorelli, University of Perugia, Italy Dr Dean Sinković, Juraj Dobrila University of Pula, Croatia Dr Brandon William Soltwisch, University of Northern Colorado, USA Dr Marinko Škare, Juraj Dobrila University of Pula, Croatia Dr Janez Šušteršič, Re-forma, Research and Development, Ltd., Slovenia Dr Josu Takala, University of Vaasa, Finland Dr Giorgio Valentinuz, University of Trieste, Italy Dr Robert Zenzerović, Juraj Dobrila University of Pula, Croatia Organising Committee Dr Suzana Laporšek, University of Primorska, Slovenia MSc Suzana Sedmak, University of Primorska, Slovenia Staša Ferjančič, University of Primorska, Slovenia Amela Panić, University of Primorska, Slovenia 4 Table of Contents Responding to Harsh Environment with Strategy Renewal: The Role of External Support Marco Vedovato, Antonio Costantini, and Roberto Paladin Full Text Digitalization Tools Challenges for Students in Post-Pandemic Era Aleksander Janeš and Andreja Klančar Full Text Autocatalysis in Rural Entrepreneurship: The Case of PEAK Sunnfjord Janni Røsseland and Tore Frimanslund Full Text The Role of Marketing in SME Performance in Foreign Markets: Are We Forgetting the Role of Sales? Nataša Kobal and Maciej Czaplewski Full Text A Multi-Dimensional Evaluation of Uncertainty Management in the Construction Phase Rouzbeh Shabani, Agnar Johansen, and Olav Torp Full Text Does Voluntary Adoption of IFRS by Private Companies Enhance Their Credit Scoring? An Empirical Analysis Michele Bertoni, Giorgio Valentinuz, and Valentino Pediroda Full Text The Future of Work: Remote Work as the New Normal? Christine Ebner, Peter Harald Brandstätter, and Michael Schmidthaler Full Text User Involvement in the Development of a University Campus Project in Covid19 Period Coline Senior, Tausif Ahmed Ishtiaque, Emmanuel Paul Azebeokhai, Savis Gohari, Alenka Temeljotov Salaj, and Bintang Prabowo Full Text Bridging the ‘Selves:’ Exploring Gambling Motivations Using Self-Congruence Theory Even Bakke, Eirik Solberg, Øyvind Eliassen, and Atanu Nath Full Text 5 The Impact of Pandemic on the Italian Economy: The Recovery Plan of the Government Migena Saliu and Alessandro Aristi Cotani Full Text The Influence of Marketing Ethics and Corporate Social Responsibility on E-Loyalty: A Review Trine Vederhus and Atanu Nath Full Text Who Am I Really? Concept of the Self, Body Image, and Buying Behavior Linn Katrine Fivelsdal, Silje Fossberg, Miriam Høyheim Lægreid, and Parmita Saha Full Text Forecasting Retail’s Post COVID-19 Development Armand Faganel Full Text 6 Document Outline Foreword Programme Boards Table of Contents